Digital Marketer

A dynamic and innovative professional services company seeking a results-driven Digital Marketing Specialist to join our growing team. If you are passionate about leveraging technology for effective marketing strategies, thrive in a fast-paced environment, and have a proven track record of delivering measurable results for the SMB market, we want to hear from you.

Digital Marketing Specialist - Job Description

Key Responsibilities:

WordPress Proficiency:

- Customize and modify WordPress themes for visually appealing and functional websites.

- Manage plugins and troubleshoot any WordPress-related issues.

SEO Management:

- Conduct thorough keyword research and optimize website content for search engines.

- Implement on-page and off-page SEO strategies to improve organic visibility.

PPC Skills and Experience:

- Set up and manage PPC campaigns on platforms such as Google Ads and Bing Ads.

- Conduct A/B testing on ad copies, keywords, and bid strategies to optimize campaign performance.

Site Design:

- Apply UI/UX design principles to create visually appealing and user-friendly websites.

- Ensure responsive design and compatibility across various devices.

Digital Marketing Proficiency:

- Develop and execute content marketing strategies for targeted audience engagement.

- Utilize email marketing tools to create and optimize effective email campaigns.

- Utilize analytics tools for data-driven decision-making and performance tracking.

A/B Testing for PPC:

- Conduct A/B tests on ad copies, keywords, landing pages, and bid strategies for continuous optimization.

- Implement strategies based on A/B testing insights to improve campaign ROI.

Social Media Management and Strategy:

- Develop and execute social media strategies aligned with overall marketing goals.

- Create engaging content for various social media platforms, fostering brand awareness and customer engagement.

- Conduct A/B testing on social media campaigns to optimize content, timing, and audience targeting for improved results.

Qualifications:

- Proven experience in digital marketing with a focus on WordPress, SEO, PPC, and site design.

- In-depth knowledge of A/B testing methodologies and implementation for PPC campaigns.

- Proficiency in using analytics tools and data-driven decision-making.

- Strong communication skills for effective client and team communication.

- Results-focused mindset with a track record of achieving marketing objectives.

- Experience with Adobe Suite: Photoshop, Illustrator, XD, Lightroom.

- Proficiency in DNS, Registrar settings, and cPanel's.

- Well-versed in WordPress, including themes, theme builders (WPBakery, Elementor, etc.), Child themes with specialized CSS, and Plugins.

- Knowledgeable in HTML, CSS, and a basic to complete understanding of JS and PHP.

- Experience using Google Ads and Meta Business Suite, with preferred experience in LinkedIn Campaign Manager.

- Knowledgeable about SEO best practices, backlinks, and keywords.

Interpersonal Skills:

- Time and project management skills.

- Direct client communication and timeline estimating.

- Ability to pivot focus on multiple projects at different stages simultaneously.

- Expectation of 66% work from home, 33% in-office.

- Well-versed in computers, the Internet, and basic hardware understanding.

- Clear understanding of social media and marketing to diverse audiences.

- Self-motivated, with a preference for self-taught individuals.

Benefits:

- Competitive salary with performance-based bonuses.

- Health, dental, and vision insurance options.

- Professional development opportunities.

- Collaborative and innovative work environment.

If you are a motivated and results-oriented Digital Marketing Specialist with expertise in WordPress, SEO, PPC, site design, and social media management, we invite you to apply and be part of our dynamic team. Help drive our digital marketing efforts to new heights and contribute to the success of a FourPoint Business.

Job Type: Full-time

Pay: $42,000.00 - $52,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• High school or equivalent (Required)

Experience:

• Marketing: 3 years (Required)
• Website Design: 3 years (Required)

Ability to Commute:

• Brentwood, TN 37027 (Required)

Work Location: Hybrid remote in Brentwood, TN 37027

Salary : $42,000 - $52,000