Brand Manager
Department: Marketing
Employment Type: Full Time
Location: Salt Lake City, Utah
Description
Position Summary
Freezing Point is the fastest growing frozen beverage company in the US and the makers of Frazil, 100% Juice Frazil, and Café Tango!
In the last year we’ve launched a major Free Frazil Friday campaign, significantly grown our social media presence, and introduced 3 new products with individual branding. We are seeking our first Senior Brand Manager to continue to drive this work forward, and more!
We are a fast-paced company where new ideas are welcomed and embraced.
Key Responsibilities
- Provide oversight on critical strategic and executional pieces of our retailer promotions. In 2023 we launched our Free Frazil Friday promotion that significantly great brand awareness, and trial. Our Senior Brand manager will play a key role in the expansion and successful execution of our future retailor promotions.
- Lead the Frazil social media strategy and execution including interfacing with ad agencies, with the goal of solidifying the brand in consumer’s minds and driving them into stores to purchase. Current platforms include TikTok, Facebook, Instagram, and YouTube.
- Partner closely with the CMO to manage and improve our Brand Design and ensure continuity and designs that show up to consumers in a fun, engaging, and irresistible way.
- Ensure continued momentum of new brands including our newest frozen coffee slush, Café Tango. Will be responsible for creating growth strategies and marketing plan for additional Freezing Point lines of business.
- Playing a key role in new flavor development, event planning and oversight, product photo shoots, in store materials, etc.
- Manage, support, and/or attend tradeshows, campus events, and promotional off sites.
- Provide direct leadership, mentorship, and oversight to internal Marketing staff.
- Partner closely with internal and external stakeholders to ensure successful completion of all marketing and brand work.
- Provide department and promotion updates, pitches, and presentations to senior leadership.
- Serve as a day-to-day Marketing contact at the Freezing Point headquarters.
- Other projects as assigned.
Skills, Knowledge and Expertise
- Bachelor’s degree from a four-year college or university in marketing, business management, or related field. MBA strongly preferred.
- 3 years Consumer Packaged Goods (CPG) brand management or related marketing experience.
- Direct people management experience a plus, but not required.
- A demonstrated track record of meeting targets (and the numbers to prove it).
Our Marketing team is a fun, driven group of professionals. While slush experience is not required, the key skills and behaviors needed to succeed in this role include:
- You are a true creative strategist. You think outside the box and enjoy the back and forth of brainstorming and creation. You bring ideas and passion, not ego. You translate creative ideas into deadline-driven strategy that both energizes and inspires others.
- You are an executor. You balance your creative drive with follow through and project completion. You are capable of shifting between multiple projects and communication methods to ensure on-time delivery of high-quality work.
- You have exceptional communication and follow-up. You are a natural born communicator and are comfortable communicating in all forms, including presentation delivery. You communicate well under pressure and keep your cool under tight deadlines.
- You are a relationship builder, both internally and externally. You find ways to add value and build trust. You engage in active listening and are naturally geared toward finding common ground.
- You are analytical and data driven. You measure your effectiveness through data and continuous feedback. You do your research before a pitch and are rarely driven solely by “gut” instinct.
- You are fun. Frazil is a fun, high-energy brand. You bring that same energy and light heartedness without sacrificing delivery or quality. You know leverage your interactions with others as a chance to highlight the Frazil brand and the joy we bring to others.
Working Conditions
Onsite position in Salt Lake City
Benefits
Freezing Point provides a full benefits package including Medical, Dental, Vision, Life Insurance, Voluntary & Supplemental Plans, 401k with Employer Match, PTO and Company Holidays.
Salary : $77,000 - $97,500