Demand Generation Specialist

About Fuse

Fuse is an inventory solution powering the next generation of commerce. We are tackling the fragmented & legacy $37B inventory planning space with a modern, predictive SaaS solution. Top brands like Snowe and True Botanicals use Fuse to reduce inventory overspend by 70% and stockouts by 10%, freeing up millions of dollars to launch new products and grow their businesses.

Fuse Culture

At Fuse, we look for self-starters who know that being at an early stage startup means hard work, but also high impact and reward. We are a people-first culture and value transparency, honesty, and respect. As an early employee, you will work closely with the founding team and have a significant impact on the company. Our customers are some of the fastest-growing brands in the world, and you'll be making a meaningful impact on their inventory planning.

Commitment to Diversity

Fuse is an equal opportunity employer. We value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

About the Position:

We are looking for an experienced and passionate Demand Generation Specialist to join the Fuse team.

Coming fresh off a $3M Seed fundraise in July 2021, Fuse’s mission is to connect people and data, starting with the supply chain. Our product is built on the belief that the modern supply chain is data-driven, resilient, and optimizes real-time. Our Go-To-Market approach always begins with the end-user and we view revenue as a byproduct of happy customers.

As a Demand Generation Specialist at Fuse, you will get to do more than developing demand generation campaigns. You will be part of a collaborative marketing team focused on scaling and growing the business. The ideal candidate will have proven success in several areas, including email marketing, content marketing, paid media, retargeting, social media, online and live events, and marketing automation.

This position represents an opportunity to hone your broad marketing skills and join an incredibly dynamic and startup environment where you will work alongside highly motivated, capable, and caring teammates.

Responsibilities include:

• Understand and document our buyer’s journey, including: where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Understand the competitive landscape—be an expert on our competition and how they are positioned. Develop comparison content for sales
• Develop product positioning and messaging that resonate with our target buyer personas
• Own the lead generation and nurturing strategy and execution, using HubSpot.
• Manage all omni-channel campaigns from planning to execution.
• Manage our paid search and retargeting programs, and any external agencies associated with the programs.
• Develop and refine internal and external facing content such as: sales tools, blogs, case studies, web pages, and collateral
• Lead our marketing automation strategy and roadmap as we grow.
• Manage all digital events including hosted and joint webinars.
• Lead in-person event strategy, when we get back to live events!
• Research and test new lead generation tactics.

About you:

• Strong communicator with outstanding written and verbal communication skills
• 3-5 years experience working in Marketing, preferably with technology or SaaS companies
• Two years with lead generation and nurturing programs
• Experience with HubSpot, or a similar marketing automation tool
• Experience with managing webinars and live event logistics
• Proven ability to work cross-functionally in fast-growth SaaS business
• Experience working directly with sales teams to drive revenue

About the location

Our team is co-headquartered in Palo Alto and New York. We don’t care where you are located, but you must be able to collaborate with those time zones. Our team has always been remote distributed, but before the pandemic we would travel and meet with each other regularly. We believe that collaboration and teamwork should be able to happen regardless of physical location.

What's in it for you

This is a full-time, competitively paid position with generous equity and solid benefits including medical, dental, and unlimited paid time off.

This role reports directly to the CEO and as the first marketing hire you will have a huge impact on the strategy and direction of Fuse.

We care about the health and well-being of our team members. We work hard and celebrate the successes along the way, or as we like to say, “It’s all about the journey, not the destination!” If you are driven by the ability to make a huge impact and want to put your passion for storytelling to use, we’d love to hear from you!