SEO Strategist

ABOUT US:

Fusion92 is an innovation-forward digital marketing agency. We deliver innovative digital experiences, and the infrastructure to support them. We work with a variety of clients across many industries who require our technological expertise. We strive to be experts in our field and never stop learning and growing. 

For those obsessed with curiosity, to innovate amazing things together. We bring together thinkers, tinkerers, designers, writers, planners, poets, inventors, innovators, and robot makers to deliver real results, to give answers to the unanswerable. We’ve transformed businesses. We’ve launched products. We’ve patented innovations. We’ve created results-winning ideas. And we have one strong, hungry team ready to work collaboratively with you. We’re both dreamers and doers. Fully integrated. And we’re crazy about finding what matters to open the amazing. 

Our difference is our people. That's where you come in.

JOB SUMMARY:

Fusion92 is seeking an experienced, driven, and detail-oriented Search Engine Optimization Strategist to help formulate and execute SEO strategies for B2B and B2C clients. Clients range from mid-market to enterprise-level. As part of our growing SEO team, the SEO Strategist will work with the Director of SEO to create and execute on-site, off-site, and technical SEO strategies that align with the client’s goals and Key Performance Indicators (KPIs).  

Bringing our core values of: Curiosity, Fearlessness, Teamwork, and Leadership to life will be critical to the success of this individual.

This role can be remote or a part of our Chicago or Detroit offices.
*While our offices are currently open, daily in-office attendance is not required.

GENERAL RESPONSIBILITIES:

• Learn our SEO processes and combine them with your existing SEO knowledge. 
• Maintain an up-to-date understanding of the current state of SEO across these areas: technical SEO, on-page/content optimization, inbound-linking & authority development. 
• Perform keyword research in coordination with client business objectives. 
• Audit client websites, competitors, and search engine results to identify organic opportunities.  
• Leveraging analytics and keyword research to help develop, manage, and evolve SEO project roadmaps to improve clients’ organic rankings, traffic, and conversions.  
• Execute  a range of on-site, off-site, and technical SEO tasks including, but not limited to  
  • Optimizing existing or developing new content 
  • Performing regular technical SEO audits and providing recommendations to web developers for resolving issues 
  • Creating 301 redirect maps 
  • Optimizing metadata and URLs 
  • Creating Schema 
  • Identifying opportunities for internal linking 
  • Auditing a client’s backlink profile for toxic links and creating disavow files 
  • Building and executing link-building strategies to enhance off-page SEO. 
• Prepare and present client reports that identify insights and trends then provide proactive recommendations for overall organic performance, algorithm changes, and other competitive activity. 
• Work with Fusion92 team members to factor SEO considerations into relevant projects. 

KNOWLEDGE/SKILLS/ATTRIBUTES REQUIRED:

• BA/BS Required 
• 2-3 years of SEO experience 
• A full, complete understanding of SEO, and search engine algorithms, how SEO works, and how marketers can influence search results via technical improvements to the website's code, on-page optimizations, and linking strategies. 
• The ability to "illustrate SEO success and value" to our clients through reporting on web analytics, rankings, and other metrics that are SEO KPIs. 
• Proof of innovation - we hire innovative thinkers. You need a history of innovation to work at Fusion92. 
• Experience working with and communicating with clients 
• Excellent data and analysis skills, strong in tools like Google Analytics, Google Sheets, and Excel. 
• An understanding of the SEO tools and platforms available in the market such as SEMrush, ScreamingFrog, Looker Studio, and Ahrefs 
• Working knowledge of HTML/CSS/JavaScript and website structures, as well as deep expertise in Technical SEO. 
• An understanding of common CMS platforms like WordPress is a plus 
• Excellent written and verbal communication skills - able to simplify complex strategies and topics in a friendly, approachable manner and present complex topics to Clients 
• Expertise in completing online keyword research and competitive analysis. 

Disclaimer: All qualified candidates will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.