VP Branding and New Market Development

About FyterTech:

Are you ready to join an organization where you are able to make a significant daily impact? An organization where you will be a major contributor to the growth and strength of our organization? Where you will be contributing to the betterment of the environment and our communities? Then FyterTech is the place for you to make your next and best career move.

FyterTech Nonwovens is a market-leading materials manufacturer of nonwoven sorbent products that are used in a variety of settings. Applications include cleaning up the spills one could expect to see in hospitals, laboratories, oil spills and grocery stores – just to name a few. As one of the world’s largest vertically integrated manufacturers in our industry, we are looking for someone with a competitive edge to help drive market expansion and enterprise growth.

Position Purpose:

• Strategy and Vision, Partner with the CEO, Senior Leadership Team, and others to develop and communicate corporate Mission, Vision, Objectives, Initiatives, and Strategies. Responsible to determine the Objectives, Initiatives, Goals, Strategies, Plans, and KPI’s to achieve new business growth targets, including the markets we enter and compete in, the customers we focus on, the new products we launch and the services we provide.
• New Market Entry, evaluate potential new markets and segments for expansion, considering factors such as market size, competitive landscape, regulatory environment, and customer demographics. Lead the development of a business plan and go-to-market strategy to enter new markets and gain board approval to execute. Partner with trade marketing & sales to execute a go-to market plan. Establish partnerships and alliances as necessary to support market entry and accelerate growth.
• Existing Market Development, identify, and evaluate strategic initiatives to drive growth and market expansion. Research market trends, assessing competitive landscapes and developing and implementing actionable strategies utilizing sales and product innovation cross functional teams to penetrate new markets, enhance market presence, and maximize profitable revenue opportunities. Collaborate with sales and technology innovation teams to identify market needs and develop innovative solutions and services.
• New Product Development, drive new product positioning, pricing strategies, and value propositions based on market insights and competitive analysis. Partner with Innovation Department to ensure alignment between product development efforts and market requirements to drive customer satisfaction and competitive advantage.
• Build the brand, define our Brand Value Proposition, and brand marketing strategies and tactics to rationalize brands and sub-brands, to differentiate ourselves against competitors, ensure customer delight, and create pull from our end users to grow share. Determine the communication channels, technologies, products, solutions, and services that we will provide to effectively reach and delight our customers and end users. Partner with our trade marketing and sales teams to execute the brand strategy.
• Relationship Management, as a member of the leadership team, work collaboratively to meet growth expectations and grow shareholder value. Cultivate and maintain relationships with external key stakeholders, including customers, partners, and industry influencers. Represent the company at industry events, conferences, and networking opportunities to promote brand awareness and build strategic partnerships. Collaborate with internal and external stakeholders to leverage resources and expertise to achieve growth targets and brand marketing initiatives.
• Sales Enablement and Support, partner with sales and customer service teams to develop compelling messaging, collateral, and tools that resonate with target customers and facilitate sales efforts. Provide stakeholders with market intelligence, competitive insights, and facilitate training to enhance effectiveness in driving revenue growth.
• Operate within and promote our Culture, recruit, train, and promote based on company Mission, Vision, and Values as well as other attributes to enable the organization to pursue opportunities and goals. Observe organizational activities to discover and celebrate strengths and correct weaknesses in collaboration with others. Assess preparedness for and lead change. Collaborate and team with coworkers, partners, and customers in all areas of responsibilities to develop and implement the best solutions for Stakeholders.

Keys to Success:

• Collaborate with Stakeholders to define our Brand, Value Propositions, Go to Market plans, messaging, access, and sales enablement.
• Provide strategic direction to the Leadership team on market influence, customer experience and brand growth.
• Demonstrate company values and leadership characteristics consistently and hold others accountable to do the same.
• Aptitude for analyzing, translating and effectively communicate value propositions.
• Develop and implement creative communication plans and collateral.
• Grow the customer base, markets served, and achieve revenue stream diversification goals.
• Achieve Financial Objectives and Plans, including EBITDA, Revenues, cost, and overhead controls, and working capital.
• Develop and refine scalable processes through Continuous Improvement and Automation initiatives.
• Build on your personal knowledge in all relevant business areas through continued education and training.

Candidate Profile - Selected Traits:

• Supports the organization's mission, vision, and values by exhibiting the following behaviors: entrepreneurial spirit, innovation, responsiveness, challenging the status quo, effective collaboration, evidence-based decision-making, respect, and resilience.
• Possesses exceptional business acumen and learning agility to quickly comprehend FyterTech’s business model, products, services, solutions offered, and strategic growth plans.
• Comfortable with quantitative / metric-based approaches and a Performance-Driven Culture.
• Capable of successfully communicating with a diverse range of stakeholders at varying organizational levels and work styles.
• Possesses good listening skills and can collaboratively solicit ideas to get optimal solutions.
• Dynamic and engaging critical thinking, ability to see “the art of the possible” and think out of the box.
• Desire to learn and grow.
• Hands on leader comfortable with leading a team, as well as individually contributing to the achieve short- and long-term success of the enterprise.
• Has a can-do attitude with a strong bias for action, a keen sense of urgency, and the ability to drive results.
• Utilizes strong ethical and sound business judgment.

We Value

• Bachelor’s degree with 8 or more years of experience in product, marketing, and/or business development.
• Experience at various levels in leadership with increasing levels of financial and global responsibility.
• Strong experience in a dynamic product or market management role.
• KPI driven marketing approach while maintaining innovative thinking.
• Highly effective in working with and collaborating within cross-functional teams.
• Aligns personally with and demonstrates FyterTech’s culture, values, behaviors, and Leadership Characteristics.
  • Ability to understand the value of diversity within the workplace and to work collaboratively and effectively with others without regard to age, gender, race, sexual orientation, ethnicity, culture, religion, disability status, socioeconomic status, or other non-job-related classification. A commitment to FyterTech’s policies on equal employment opportunities and non-discrimination with a willingness to pursue efforts of inclusion and respect toward different perspectives.
  • Leadership skills to positively influence others, with or without direct authority, collaborate with teammates, communicate on the level of others, listen, and understand people in circumstances common in the workplace.
  • Has demonstrated selfless interest and investment in the betterment of others, a true servant leader.
• Familiarity with the B2B distribution and/or B2C go to market channels and able to understand what drives our customer’s business.
• Experience with marketing automation and CRM (NetSuite is a bonus).
• Demonstrated ability to drive change and build a performance culture.
• Be detail oriented and well organized with excellent strategic planning skills.
• Demonstrate excellent communication and written skills and understand the importance of timely and complete communication to all who are impacted by a decision.
• Be a reliable team player who seeks continuous improvement in yourself.

Measures of Performance:

Safety, quality, accuracy, reliability, friendliness, thoroughness and timeliness of services provided to internal and external customers; adherence to FyterTech policies and procedures; ability to earn the trust and respect of employees and co-workers; effectively communicates and develops good working relationships with co-workers; professional workplace appearance and conduct; keeps FyterTech, customer, and employee information confidential; participates in training and appropriate professional development.

Equal Employment Opportunity:

It is the policy of FyterTech to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran, or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.