Paid Media Manager

Position Details
Paid Media Manager

Regular, F/T
Summary
At Gaia, we believe in the power of human connections, and aspire to create a transformational network that empowers a global conscious community. The Paid Media Manager will be the leader of Gaia’s robust paid media team. You will be responsible for strategizing and supporting new member acquisition across a variety of paid media platforms including paid social, paid search, programmatic video, and other emerging areas. The ideal candidate will have 7 years of experience using Google Ads, Facebook Ads, or other ad exchanges to manage and optimize direct response paid media campaigns. We’re looking for a data driven individual who is passionate about digging into campaigns to really push performance.

Responsibilities

• Build out and manage to daily and quarterly forecasts, providing updates and insights to upper management
• Lead a agency team of 2 paid media strategists to manage and continually optimize performance
• Manage, build out, and optimize multiple mature advertising platforms such as Adwords and Power Editor to achieve specific new member counts and cost per acquisition targets
• Manage and maintain the technical integration and tracking of each advertising platform
• Continually test out new publisher features, creative types, and landing pages to maintain competitive advantages and always increase campaign efficiency

Qualifications

• 7 years of experience in a direct response enterprise level ($1mm / month) online media campaigns
• Demonstrated knowledge of Google Ads, Bing Ads, Facebook’s Ads Manager, retargeting, display campaign management and optimization.
• Knowledge of digital best practices including copywriting, creative design, landing page strategy, audience creation and segmentation.
• Strong understanding of digital tracking technologies and methodologies
• A strong understanding of web analytics tools such as Google Analytics, Adobe Analytics, or other analytics tools
• Experience with sales funnel analysis, conversion rate improvements and all aspects of optimization including A/B and multivariate testing to deliver campaigns at a target CPA
• Ability to integrate marketing campaigns across multiple channels to maximum impact using your understanding of conversion attribution.
• Project management skills and experience working with technology teams.
• Nice to have- Building and optimizing international and foreign language ad campaigns
• Membership in Gaia is strongly preferred
• Must be able to work in our office in Louisville, Colorado
• US citizenship or an existing work visa is required
• Non-smoker

Compensation

• Type: Salary
• Range: $95000 - $120000 (USD)

More About Gaia
Gaia exists as a transformational network to empower a global conscious community.
Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.
We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”
The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.

Job Type: Full-time