Copywriter

Gamesys is a Bally's Corporation company and forms part of one of the world's leading entertainment providers, with tens of millions of players and thousands of employees across the globe.

Take a look at our Gamesys brands & sites - Virgin, Jackpotjoy, Vera&John, Monopoly - they're some of the best-known names in our industry. Join us and you'll be joining a big, international group with some great brands and an exciting future. You'll feel part of one global family, working with smart people, and delivering a great experience for our players. There's one thing we expect from you, over and above everything else. Be yourself!

The Role

To create best-in-class copy for all activity across our North America online casino brands, including:

• Promotional campaigns
• CRM emails, newsletters and banners
• Direct mail
• Game launches
• Social media content
• Press releases
• Site reviews

In addition, this role will be responsible for managing the retention side of social media pages and content. This entails:

• Managing social content across multiple social media platforms
• Accountability for the quality and accuracy of published social content
• Taking responsibility of the social publishing procedures and the tools which support it
• Providing reporting and key metrics showing social media performance
• Providing plans and future content for social media
• Evaluating and improving the efficiency of processes and procedures to enhance quality

Key Responsibilities

• Responsible for the delivery of on-brand and engaging copy from initial briefing through to final production
• Quality check and proof all copy to ensure it is error-free, meets the brief and achieves the desired standards
• Ensure all copy requests are completed within the deadline
• Ensure work produced is consistent with the creative direction and brand guidelines defined by the Brand and Copy team
• Show willingness to take on tasks to expand knowledge and experience
• Manage Social Media marketing campaigns and day-to-day activities including:
  • Create and distribute relevant content to reach the company's ideal customers.
  • Create, curate, manage, and/or brief in all published content (images, video and written).
  • Monitor, listen and respond to users.
  • Develop and expand community.
  • Brief in and plan social page design (Facebook Cover Photo, profile picture, Twitter profile, etc).
  • Design, create and manage promotions and paid retention campaigns.

• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business.
• Analyze campaigns and translate data into recommendations and plans for revising the future campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Actively seek out new methods and techniques to improve social media presence
• Participate in the planning and execution of general marketing campaigns and ideas
• Work with the larger brand team to push brand awareness and success
• Work on other projects/tasks as and when required by the manager

Skills and experience

• Ability to create simple, effective, engaging promotional messaging
• Understanding of brand and tone of voice principles
• Ability to prioritize tasks and adapt to last minute copy requests
• Excellent organizational skills, time management and attention to detail
• Excellent grammar, punctuation and proofreading skills

• Proactive attitude
• Ability to develop strong working relationships
• Confident in communicating professionally with people across the business
• Possess knowledge and experience of marketing in general
• Demonstrate creativity and regular usage of social media
• Proficient in content marketing
• Display in-depth knowledge and understand of social media platforms and how each platform can be deployed