Client Strategy Manager

Gannett Co., Inc.
(NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U. K. media company Newsquest. To connect with us, visit www.gannett.com.

About the Opportunity

ReachLocal is looking for a Client Success Manager to develop and execute on digital marketing strategies for our company’s clients. This role will formulate appropriate strategies, implementation plans and will be responsible for the ongoing management of the client’s digital marketing plan.

Job Summary
The Client Success Manager will advise our clients on how best to leverage current and emerging marketing solutions to meet their business needs. This role will possess strong expertise in existing and emerging business marketing solutions, and will collaborate with our account managers to identify opportunities and effectively deliver on marketing solutions to best suit our client’s business needs & maximize their return on investment (advertising expenses).
Strong proficiency in customer relationship management, online SEM, display advertising techniques and ReachLocal proprietary technologies are required. This role will manage day to day campaign performance, assess digital campaign trends, facilitate client advertising performance discussions and identify creative new advertising techniques to further our client s digital marketing needs.

About Your Responsibilities:

• Build rapport with client representatives and marketing staffs through routine and scheduled interactions
• Develop & advise on marketing strategies by understanding client expectations, assessing feasibility, identifying marketing and advertising opportunities for our clients
• Monitor, evaluate, and leverage standard processes to manage SEM/display campaign performance across ReachLocal’s publisher networks to determine improvement opportunities
• Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
• Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
• Manage client expectations, communication and performance metrics
• Incorporate constantly evolving technologies and processes into the client solution delivery process

Key Skills:

• Ability to quickly master business process, marketing and technology concepts
• Demonstrated expertise in customer relationship management
• Mastery of key technologies and systems to manage digital marketing campaigns
• Advanced capabilities to effectively manage digital advertising campaigns Search, Display, Marketing Management Systems etc.
• Strong technical skills to establish, assess, modify/adjust, and routinely improve marketing campaigns over their lifecycle
• Demonstrated expertise with digital marketing publishing systems & processes
• Strong verbal and written communication skills

Key Competencies:

• Customer Focus
• Establish and maintain effective relationships with clients
• Seek client feedback and incorporate it into future activities
• Demonstrate dedication to meeting client expectations and requirements

Organization:

• Able to manage time and prioritize multiple tasks in a fast-paced environment
• Organize tasks, deliverables and meet commitments on time

Analytical Thinking

• Capable of interpreting data and making recommendations to prove performance
• Quickly identify the symptoms and underlying cause of problems

Business Process and Technology Acumen

• Capable of quickly mastering business processes
• Ability to master technology solutions

Conflict Management

• Good at focused listening
• Can find common ground and explains differing viewpoints comprehensively

QUALIFICATIONS

About You:

• Bachelor s Degree in General Business, Economics, Finance, Marketing, Advertising, Public Relations, Journalism or English
• 2 years hands-on experience managing online/digital advertising campaigns
• Must have 3 years of client service/account management experience.

responsibilities, disability, education, political affiliation or veteran status.
Other details

• Job Family

Client Strategy

• Job Function

Marketing Solutions

• Pay Type

Salary
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