Catering Sales Executive

The Catering Sales Executive is responsible for contributing to department revenue goals for assigned
markets and meet or exceed individual targeted revenue goals. This role has a focus on weddings,
galas, social, golfing events, and meetings with minimal guestrooms. The Catering Sales Executive will
have individual revenue goals that are achieved through the process of prospecting and contracting
new clients, and maintaining existing client relationships to increase engagement in the Gaming
Enterprise and Mystic Lake Center offerings

Revenue Goals

 Responsible for meeting or exceeding individual revenue targets and contribute to group
sales revenue for assigned market including contract revenue in guestrooms, catering,
meeting room rental, audio visual as well as enterprise outlets when appropriate.
 Actively and consistently, prospect and develop new and existing accounts. Develop and
execute strategies to target revenue for the hotel.

Client Relationships

 Responsible for maintaining and developing client relationships to establish hotel occupancy
while increasing brand awareness throughout the community and meetings and events
industry.
 Responsible for driving guest loyalty by delivering excellent service throughout each guest
experience.
 Develop and maintain relationships with current and prospective clients to produce group
and/or convention business, to include room sales, food & beverage sales, catering/banquet
services and other ancillary revenues.
 Offer personalized catering solutions for assigned events including, menu development,
meeting space finalization, suggesting and securing A/V needs, development and coordination of room layouts and décor, coordination of supporting activities in the casino, outlets and Enterprise assets.

Industry Knowledge, Business Acumen and Brand Reputation

 Directly manage and coordinate client accounts. Actively up-sell each business opportunity to
maximize revenue opportunity. Distribute information to all departments regarding needs
and requirements of groups, meetings and events taking place. Coordinate with multiple
departments including Catering Sales, Food & Beverage, Hotel, Convention Services, etc.
 Prepare sales proposals, contracts, group resumes, reports, etc.
 Knowledge of market trends, food and beverage trends, menu development and competition
with the ability to share/shift business.
 Develop and promote casino/hotel brand awareness by traveling to and attending industry
events, tradeshows, and feeder markets to find and secure business.

Process Execution and Contract Management

 Adhere to sales and catering processes and systems by developing proposals, contracts and
initial catering details for client review and accurately use sales systems to block and secure
business consistent with department guidelines.
 Up-sell to clients with creative menus and event design enhancements geared towards higher
guest satisfaction and increased revenue.
 Establish payment and billing processes and communicate to appropriate departments.
 Ensure all information relevant to the successful execution of the contracted event is clearly
communicated to supporting departments and Team Members.
 Determine the full value of a piece of business coming to the Gaming Enterprise and when
executive level approvals and review are needed before contractual and verbal commitments
are made to the client.
 Write, understand, and negotiate contracts to ensure the Gaming Enterprise is legally
protected from liability while considering the needs and requirements of the client.
 Along with the client, establish food and beverage requirement, timetable and relevant
details.
 Discuss and develop proposals, contracts, group resumes, Banquet Event Orders (BEOs), etc.
for client review and approval.
 Up-sell to clients with creative menus and event design enhancements geared towards higher
guest satisfaction and increased revenues.
 Initiate action plan to approach and secure group/catering opportunities.
 Actively and consistently prospect and develop new and existing accounts to achieve goals
through telephone calls, marketing and outside sales calls, tours of facilities and
email/written communications.
 Responsible for coordinating final details of contacted events along with overseeing the
guestroom block.

Client and Enterprise Communication

 Proactively, effectively, and professionally communicate within and across all departments to
strengthen relationships between team members and support a collaborative and positive
working environment.
 Influence clients and sell the features of the Gaming Enterprise through polished and
professional verbal and written communication as well as formal presentations.

Purpose, Vision, and Values
 Consistently apply and live the Purpose, Vision, and Values (PVV) in every interaction.

Requirements:

 5 or more years of combined post-secondary education in sales, marketing, hospitality or related
course work and/or direct hotel or convention meeting space sales experience.
 3 or more years of contract negotiation, management, and execution experience (including calculating
pricing, discounts, mark-ups, etc.)
 3 or more years of advanced Microsoft Office products and catering software management experience.
 Excellent interpersonal skills including exceptional verbal and written communication with ability to
interact with a diverse group of people.
 Strong project management and organizational skills with the ability to work independently and
prioritize and manage multiple projects.
 Knowledge of safety and fire codes as well as other regulatory and compliance necessary for group and
convention center events.
 Valid Class D driver’s license may be required with good driving record and reliable transportation