Data Scientist Lead

Genzeon is a dominant driver in next generation technology services & solutions and digital transformations. We empower our clients to adapt and be agile in an ever-evolving digital landscape.  At Genzeon, we are more than just building next-gen customized applications; we’re more about feeling, respecting, hearing, and engaging in a meaningful dialogue with our clients. Our empathetic culture is deeply embedded within our corporate business model, demonstrated in letter and spirit through multilateral touch points within the Genzeon family and outwardly with our clients and stakeholders.

Data Scientist Lead

Seattle WA USA 98119 (Hybrid)

4Months

Candidates must have 5 years of experience in Media / Advertising / Digital Marketing to qualify for this position.

Description:

We are seeking a Senior Analytics Manager with extensive experience in the advertising domain.

As a part of Media Data Strategy team, you will play a critical role in building out analytics and measurement strategy globally across multiple paid media channels, including linear and digital TV, programmatic display, YouTube, Cinema and out of home advertising.

You will work on one of the largest travel and advertising data sets in the world, interact with cutting edge measurement products and help design leading measurement solutions in the ever-changing paid media space.

What you’ll do:

• Partner with the wider Media and Marketing Analytics teams to design measurement and optimization frameworks to maximize full-funnel business outcomes
• Identify available innovations in our approach to measurement, stress-test them by using a variety of analytical techniques and make the case for their adoption
• Evaluate the availability, quality and efficacy of our existing data sets and work cross-functionally with Data Product, Engineering and Program to address gaps
• Mentor junior members of the team on business sensibilities, data visualization best practices and technical analytical skills

Help us shape the future direction of the Analytics arm of the Media Data Strategy team

• Use your advanced knowledge of SQL to extract data from multiple data sources, combine them into the required datasets for model building and analytics
• Apply advanced statistical methods to a broad range of problems
• Conduct hypothesis testing and design complex experiments
• Communicate team goals, progress and outputs within and across teams
• Navigate functional metrics and approach new insights strategically, considering impacts to the wider business strategy
• Frame Expedia Group’s Media Team’s most complex business problems as an analytics problem and concrete set of analytical tasks
• Evaluate and challenge analysis requests to come up with the best approach to solve a problem
• Manage stakeholder expectations with frequent communication, expectation management and meeting deadlines
• Influence peers and effectively communicate complex technical concepts to senior leaders

Please provide 2-3 values or traits that are important to this role.             

Communication and Influence - effectively communicate complex technical concepts to senior leaders, strong critical thinking skills, creative problem solving.

Years of Experience Required:

7 In Analytics

5 in Media / Advertising / Digital Marketing

Role to be based at Seattle HQ, min 50% of time in office (3 days a week)

Candidates who do not meet years of experience within a margin of error ?5 years of analytics experience vs. 7-year requirement, absence of media (digital marketing) / advertising expertise will be rejected.

Please list 3-4 functional activities the resource should be capable of    

Partner with the wider Media and Marketing Analytics teams to design measurement and optimization frameworks to maximize full-funnel business outcomes.

Identify available innovations in our approach to measurement, stress-test them by using a variety of analytical techniques and make the case for their adoption.

Evaluate the availability, quality and efficacy of our existing data sets and work cross-functionally with Data Product, Engineering and Program to address gaps.

Use your advanced knowledge of SQL to extract data from multiple data sources, combine them into the required datasets for model building and analytics.

Apply advanced statistical methods to a broad range of problems

Conduct hypothesis testing and design complex experiments

Communicate team goals, progress and outputs within and across teams

Navigate functional metrics and approach new insights strategically, considering impacts to the wider business strategy.

What technical skills will successful candidates possess?             

• Extensive experience of working with relational databases
• Advanced knowledge of SQL (R is a plus)
• Advanced knowledge of data visualization tools and techniques such as Tableau, Looker, Power BI, etc.
• Solid understanding of statistics and analytical techniques
• Strong awareness of the media measurement landscape and topical issues (implications of GDPR, ATT, etc.)
• Experience with tools such as DSPs, ad servers and panel-based TV measurement tools
• Experience working in an Agile environment using Jira or similar tools

Tell us about your team.              

The Media Data Strategy team, owns analytics and measurement strategy globally across multiple paid media channels, including linear and digital TV, programmatic display, YouTube, Cinema and out of home advertising. Media Data Strategy sits within the in-house media planning and buying function for the organisation

Is there any industry specific experience that would separate one candidate from another?           

Previous advertising industry experience / Previous experience in senior analytics roles

Strong awareness of the media measurement landscape and topical issues (implications of GDPR, ATT, etc.)

Experience with tools such as DSPs, ad servers and panel based TV measurement tools