Copywriter

Company Overview

At Gerber Childrenswear we stand for quality, everyday comfort, and safety. From the clothes we design, to the fabrics we select, to our focus on sustainability and community, we have got what baby needs for their first 1000 days and from one generation to the next. 

Our Team 

Our mission is to be trusted partner to those all responsible for the parenting journey.  We do this by seeking every day to answer the question -Will this be safe and bring comfort and joy to every child?  

We are dedicated to our mission and passionate about collaboration, moving quickly, breaking down barriers, leveraging technology, eliminating bureaucracy and constantly striving to evolve. Our cultural foundation is built on quality, trust, and value, all bundled together in 90 years of happy little clients while focused on continuously improving to ensure many more years of happy little clients.

This is a full time, hybrid role with our office being in Greenville, SC. This position does require 3 days in office and 2 days that can be completed remotely from home. 

Who We Are Looking For:

In the Copywriter role, you’ll work in a multidisciplinary team on a diverse assortment of projects. You’ll play a key role in blending the brand narrative and marketing strategy to tell powerful stories drive awareness, interest, and conversion all while honoring our commitment to being a trusted partner in the parenting journey!  by crafting high quality creative communications that drive awareness, interest, and conversion. A true brand champion/storyteller and the right candidate will be successful at writing across a variety of mediums including web, video, print and digital collateral, branding, advertising, packaging, social media and website.

What You'll Do:

• Develop concepts along with the marketing and creative teams will write strong, compelling, nuanced copy adjusted to specific audience and marketing channel.
• Approach every project strategically and with a critical eye for detail.
• Represent and become an expert on the brand voice.
• Gain a deep understanding of the motivations and behaviors of our target audience(s) to increase the relevance and effectiveness of your ideas.
• Persuasively present and clearly share your expert point of view on how copywriting/messaging can improve the customer experience and deliver results.
• Diplomatically defend your work and area of expertise, while maintaining positive relationships with partners in the organization.
• Thrive in a deadline-driven environment with the ability to manage multiple assignments simultaneously.
• Work closely and respectfully with everyone in your orbit, from internal teammates to external partners.

Who You Are:

• Minimum of 3-5 years developing creative solutions for integrated digital marketing campaigns.
• Ability to extend campaigns into other channels, including social, mobile and display.
• Experience being part of a collaborative creative environment on either the agency or corporate side. Corporate experience with a wholesale retail product is strongly preferred.
• The ability to present and support creative concepts in a professional and engaging manner.
• A commitment to constantly improving one’s skills and staying current on developments and trends in the industry, and to sharing this knowledge with others.
• Bachelor’s degree in English, Communications, Marketing, Advertising or related field or equivalent on the job experience!
• A portfolio showcasing exceptional copywriting skills.
• Demonstrated expertise in writing for web and email marketing that delivers results.

What We Offer:

• Competitive Pay – We believe in rewarding success and showing our employees just how much they’re valued in a variety of different ways, including compensation.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
• Time away from work - Sometimes we need time away to be with family, enjoy our hobbies, focus on our health or just simply recharge. We are committed to helping our employees create a work-life harmony!
• Growth and Development - We are constantly seeking to offer opportunities and support for personal and professional development.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. We offer access to benefits, programs and education to help our employees to protect income, pay for expenses and invest in the future. Including a generous 401K match!
• Extras, discounts and perks - Generous discounts to our company and related companies, is just one of the cool extras we offer!