What are the responsibilities and job description for the Marketing Coordinator position at Ghost Ranch?
Summary
We are seeking a motivated and detail-oriented part-time Marketing/Social Media Coordinator to join our dynamic marketing team. The ideal candidate will provide crucial support in executing marketing initiatives, coordinating campaigns, and contributing to the overall success of our marketing efforts. This entry-level position offers an excellent opportunity for someone looking to kickstart their career in marketing.
Responsibilities:
Campaign Coordination:
- Assist in the planning, coordination, and execution of marketing campaigns.
- Collaborate with cross-functional teams to ensure seamless implementation of marketing strategies.
Content Development:
- Create and edit marketing collateral, including copywriting for promotional materials, emails, and website content.
- Work closely with the design team to develop visually appealing and effective marketing materials.
Social Media Management and Digital Marketing Support:
- Developing, implementing, and managing the company's social media strategy and content across all relevant platforms.
- Assist in the management of digital marketing channels, including email campaigns and social media
Market Research:
- Conduct market research to identify trends, competitors, and new opportunities.
- Summarize research findings for the marketing team to inform decision-making.
Data Management:
- Maintain and update customer databases and mailing lists.
- Assist in the analysis of customer data to identify target audiences.
Administrative Tasks:
- Perform general administrative tasks to support the marketing team, including scheduling meetings, managing calendars, and handling correspondence.
Collaboration:
- Collaborate with internal teams, such as Operations, Experiences and Development, to ensure marketing efforts align with overall business objectives.
Community Engagement:
- Monitor online reviews and respond accordingly and/or direct to the appropriate party.
Qualifications:
- Degree in Marketing, Business, or a related field.
- Strong written and verbal communication skills.
- Proficient in Microsoft Office, Google Workspace, and Adobe suite.
- Basic understanding of marketing principles and techniques.
- Highly organized with strong attention to detail.
- Ability to multitask and meet tight deadlines in a fast-paced environment. Team player with a positive and proactive attitude.
Preferred Skills:
- Familiarity with marketing software and tools.
- Basic knowledge of social media platforms.
- Previous work experience in a marketing role.