Vice President of Membership Development

Engagement




Position
The organization seeks a Vice President of Membership, Organizing and Community
Engagement to lead the organization’s membership growth in girls and adult volunteers; to
establish new and dynamic community partnerships, and to support the organization’s
7,000 existing volunteers in delivering its mission.




Background
For over a century, Girl Scouts has been instilling generations of girls with the skills and
knowledge to become young women of courage, confidence and character, to speak out
and be leaders. Today, Girl Scouts of Greater New York (GSGNY) is delivering its message
of empowerment and engaging more than 31,000 girls of every race, background and
religion.

GSGNY’s vision is a New York City in which every girl feels empowered to lead in her
community, the workplace, and the world. GSGNY has become a hub for innovation within
the broader Girl Scouts movement, presenting new ways to engage and inspire the next
generation of young leaders. Recent program developments include:

• The expansion of its acclaimed Troop 6000 to all five boroughs of NYC – the

program, which was created for girls living in the New York City shelter system –
now serves 650.

• The launch of new STEM programs such as Girl Scout Robotics, Urban Day Camp,

and Breaking the Code, to help young women acquire the skills and confidence
needed for the modern workplace.

• The increasingly prominent role of our city’s Girl Scouts in the public realm – from

advocating to local officials for menstrual equity measures, to fundraising for
the first-ever monument to women in Central Park.

Girl Scouts of Greater New York is growing. Guided by an ambitious strategic plan and its
dynamic CEO, Meridith Maskara, GSGNY aims to expand its nearly $10m in revenue so that
it can reach more girls while continuing to serve as an innovating force within the national
Girl Scouts network

Essential Duties and Responsibilities include the following and other duties as assigned.

• Develop and implement strategies to ensure girl and adult membership reflects the

diversity of New York City, including racial, ethnic, economic and geographic
makeup.

• Develop and implement strategies to ensure Council membership recruitment and

retention goals are achieved through a focus on grassroots organizing.

• Develop and implement strategies to ensure growing and diverse participation in

volunteer led, locally implemented, pathway-based offerings.

• Work in partnership with the c-suite in creating a customer centric culture.
• Ensure use of National Program Portfolio and Girl Scout Leadership Experience in

Scouting to achieve Council strategic goals and objectives. Organizing and our team
of recruiters in every borough should be central to the strategy.

• Identify emerging markets and develop strategies to increase market segment

involvement in Girl Scouting.

• Review and finalize membership recruitment and retention goals in conjunction

with staff teams.

• Supervise Directors of Membership, Volunteer Support, Customer Care and their

teams, implementing performance factors, appraising results and providing
ongoing guidance.

• Recruit, place, orient, and train Directors of Membership, Volunteer Support,

Customer Care and their teams, in consultation with direct supervisor and human
resources representative. Initiate employment and release when necessary.

• Study and become proficient in girl and adult related trends, multi-cultural data and

demographics, marketing and sales techniques, effective communication and
knowledge of communities and organizations in order to effectively implement a
strategic membership recruitment plan.

• Manage all aspects of risk management associated with department functions,

duties and related Council strategies and objectives or as assigned by the Senior
Leadership Team.

• Engage girls from all backgrounds, in grades K-12, serving every girl over the longest

duration.

• Develop, execute and evaluate strategies to:
• Recruit and retain girl and adult members in order to achieve Council strategic

goals and objectives. Engage and cultivate community support for Girl Scouting
in order to achieve Council strategic goals and objectives.

ensure goals are set for all organizers and measures of accountability are in
place.

• Ensure volunteer led, locally implemented, pathway-based offerings reach the

greatest number of girls possible.

• Ensure GSLE is delivered in all pathways using the National Program Portfolio.
• Ensure girl and adult membership reflects the diversity of the Council’s

ways to belong and connect in the Girl Scout movement based on interests and
availability.

• Ensure the recruitment of adult volunteer role models from diverse backgrounds

to ensure volunteer delivery of the GSLE in all grade levels and in all pathways.

• Analyze and apply quantitative and qualitative market research and available

outcome measurements data to make informed decisions.

• Develop, oversee and evaluate the Council’s rapid placement model and

comprehensive support for short- and long-term volunteers.

• Leverage technology to engage and re-engage members.
• Develop strategies to mobilize community partners and resources.
• Work in partnership with the VP of Programs to develop, evaluate and oversee

Council strategies to utilize the Girl Scout competitive advantage (camp, events,
troop, travel, and global networks) and build upon new innovative ideas, based on
girl needs and interests.

• Provide leadership to new initiatives and special assignments that support the

Council’s strategic objectives and growth plans, as assigned.

the Girl Scout community. Ensure comprehensive volunteer engagement in
planning and execution at all levels within Mission Delivery.

Required and Desired Qualifications:

• A sincere commitment to the Girl Scouts of Greater New York’s mission and values.
• Bachelor’s Degree plus 6-8 years demonstrated success in organizing, campaigns,

advocacy, community outreach and volunteer support, including 4 years of
experience managing a team.

• Knowledge of NYC schools and community-based organizations strongly

encouraged.

COVID Guidelines:
The health and safety of our staff, girls and volunteer community is our highest priority.
As such, the Girl Scouts of Greater New York (GSGNY) is requiring all newly hired, (and
current) staff members to be fully vaccinated with an FDA authorized and/or approved
COVID-19 vaccine as a condition of employment. Requests for reasonable accommodation
for medical or religious reasons will be considered in accordance with applicable law.



Compensation & Benefits:

• $110,000 – $115,000/ annually
• Full-Time Position
• Comprehensive benefits including options for health, dental & vision coverage,

Flexible Spending Account/FSA, commuter benefits, 403(b) retirement savings
plan with employer match, and generous PTO.

To Apply:

• Please send your resume and cover letter to apply@girlscoutsnyc.org. Please

include “VP, Membership” in the subject line of your email. The Girl Scouts
of Greater New York offers a comprehensive benefits package. The salary
range for this position is $110,000 – $115,000/ annually commensurate with
experience. While the Girl Scouts of Greater New York Team is currently
working remotely, the organization expects to return to the office this
summer.

Resumes submitted without a cover letter will not be considered. No phone calls,
please.



The Girl Scouts of Greater New York are an Equal Opportunity Employer.
We are committed to providing equal employment opportunities to you without regard to
race, creed, color, religion, national origin, sex, sexual orientation, pregnancy, marital
status, age, veteran status, medical condition or disability, genetic information, gender
identity, or any other protected status under federal, state, or local law.

This job description should not be interpreted as all-inclusive. It is intended to identify
the essential functions and requirements of this job. Incumbents may be requested to
perform job-related responsibilities and tasks other than those stated in this
description. Any essential function or requirement of this job will be evaluated as
necessary should an incumbent or applicant be unable to perform the function or
requirement due to a disability as defined by the Americans with Disabilities Act
(ADA). Reasonable accommodation(s) for the specific disability will be made for the
incumbent or applicant when possible.