Director, Brand & Marketing

Overview

Girl Scouts is the only organization singularly dedicated to preparing girls for leadership. Our mission is to build girls of courage, confidence, and character, who make the world a better place. Through activities STEAM (science, technology, engineering, arts and math), Entrepreneurship, Civic Engagement and Outdoor Experiences, Girl Scouting provides girls with opportunities for fun and friendship, while fostering development of leadership skills and self-esteem. Girl Scouts of NE Kansas & NW Missouri is chartered by Girl Scouts of the USA and supports15,000 girl members and 9,000 adult volunteers in its 47- county jurisdiction surrounding the Greater Kansas City, St. Joseph and Topeka areas. For more information, visit www.gsksmo.org.

Girl Scouts is looking for a Director of Brand & Marketing who is responsible for developing and implementing brand and marketing strategy for the organization. This position will support all areas of operations including membership, program, fund development and product program to create and execute content for print, web and social media campaigns. This position will work in partnership with the Web, Creative and Print Production Lead to pair content with creative.

Responsibilities

• Provides, develops and leads content strategy that advances an accurate and informed portrayal of the council and its mission to internal and external audiences.
• Develop content for all council marketing materials, including recruitment flyers, direct mail appeals, social media graphics, e-newsletters, patch design, special event / campaign design and other digital materials.
• Creates minimal graphics as a back-up to the Web, Creative and Print Production Lead for social media post and provides minimal photography for events / program activities to share on social media platforms.
• Manages the implementation of content for marketing campaigns and/or initiatives as identified in the department’s annual plan of work.
• Manages and creates content for social media channels.
• Consults with and advises council staff on content and messaging relating to their respective departments in order to strengthen the position as the leading and primary organization dedicated to preparing girls for leadership.
• Through creative direction, this position works to strengthen our brand voice in the community and beyond.
• Prepare clear and concise reports, correspondence, presentations, and other written materials.
• Organizing work, setting priorities, meeting critical deadlines, and following up with a minimum of direction.
• May perform other related duties as assigned.

Qualifications

• Bachelor’s degree from an accredited college or university in public relations, advertising, marketing, journalism, communications, or a related field
• 3-7 years of progressively responsible marketing related management experience; or, any combination of education, training and experience that provides the required knowledge, skills and abilities to perform the essential functions of the job
• Advanced understanding of principles and practices of public relations, marketing, advertising and technology
• Able to effectively convey information, thoughts and ideas in strong verbal and written communication form to all levels of the organization.
• Strong problem solving and decision-making skills and exhibits sound judgement
• Able to persuade, influence and collaborate effectively to gain support
• Strong Project Management skills and the ability to manage multiple projects simultaneously
• Previous experience managing full marketing budgets and meeting fiscal requirements
• Must have experience in the following software:
  • Adobe Creative Suite (specifically InDesign, Photoshop, Illustrator and Acrobat Pro)
  • Microsoft Office 365 (strong PowerPoint skills)
  • Salesforce
  • Constant Contact
•  Valid Driver’s License with an acceptable driving record.
• Employment is dependent upon the results of a criminal background investigation.

Girl Scouts Benefits: Full health benefits package, flexible schedule, potential for bonus, mileage reimbursement, and supportive, positive work environment.

OMNI and our clients are Equal Opportunity Employers and seek diversity in candidates for employment. EEO Employer W/M/Vet/Disabled/Sexual Orientation/Gender Identity.