Marketing consultant

Job Description :

CPG Marketing Consultant needs 8 years of increasing responsibility in CPG industry

CPG Marketing Consultant requires :

• Ecommerce and Amazon experience preferred.
• Strong communication skills.
• MBA degree
• Demonstrate team building, collaboration, and leadership.
• Passion for beauty with experience in hair care & hair color.
• Beauty innovation experience preferred.
• Demonstrates a strong work ethic, organizational skills, and bias for action.
• A confident decision-maker who is creative and detail oriented.
• Commercial acumen, experience with P&L and budget management.
• Experience working in start-up environment preferred.

• Develops and maintains marketing strategies for the brand across both at home hair color and haircare / treatment categories to meet the brand and company objectives.
• Partnership with internal sales account team to launch and develop brand at specialty retail outlets
• Manage internal innovation process and helps with strategic recommendation to the brand innovation roadmap in partnership with marketing direction
• Analyzes market trends and brand performance to aid in the development and introduction of new products and go-to-market activities (social strategy, email strategy, specialty retailer promotions, ecommerce promotions) and ensures excellent execution of these programs.
• In partnership with external agency, and internal creative team, brings brand to life and creates a community through strong campaign content.
• Manages and develops marketing presentations for new distribution expansion meetings.
• Collaborates closely with external PR agency to ensure brand strategy is aligned and outreach is impactful and within budget.
• Clearly communicates the category / brand vision, focuses team on key objectives, stimulates innovation, ensures tasks are accomplished with excellence and in a timely manner, and leads problem solving to remove obstacles and resolve issues.

Company Description :

Global Channel Management is a technology company that specializes in various types of recruiting and staff augmentation.

Our account managers and recruiters have over a decade of experience in various verticals. GCM understands the challenges companies face when it comes to the skills and experience needed to fill the void of the day to day function.

Organizations need to reduce training and labor costs but at same requiring the best "talent " for the job

Last updated : 2024-03-07