Email Marketing Associate

• Manage daily operations of customer email program including email set up, QA process, approvals and deployment of all email campaigns in email delivery platform.
• Coordinate the delivery of all assets for email program including content, images and creative assets from multiple global retailers
• Collaborate with creative team to deliver content assets for customer email campaigns
• Assist in managing the email marketing calendar including the scheduling of campaigns for global retailers
• Apply segmentation strategies to create audience segments in email delivery platform
• Compile metrics reports by campaign/month, analyze email performance and apply learnings to future campaigns
• Manage email program testing by setting up tests and analyzing results to optimize campaigns
• Execute trigger programs and customer life-cycle journeys in email delivery platform
• Assist in creating and evaluating effectiveness of customer segments
• Assist in managing customer database in email platform including list management

Requirements

• 2 -4 years of experience using Sales Force Marketing Cloud to build marketing campaigns and customer journeys
• 2 -4 years of experience building and executing email marketing campaigns from concept to completion including email production, campaign set up, deployment and reporting
• Understanding of email marketing best practices and trends
• Experience in developing and launching trigger email campaigns (customer journeys)
• Ability to work with creative team to collaborate on email assets delivery for campaigns
• Ability to work with global clients to coordinate customers campaigns
• Proficiency in Excel and Power Point
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and multi-task to meet deadlines
• Strong project management skills
• Knowledge of SQL is a plus
• Familiarity with HTML

Global-e is an equal opportunity employer. Our team is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and welcome applications from people of all walks of life