Community engagement

The Marketing & Events Coordinator plays a vital role in presenting the Company brand to the communities it serves through events, sponsorships, and community involvement.

In addition, this position performs a variety of marketing support functions including the development and production of collateral and other marketing materials, and social media marketing and engagement.

The coordinator works hand-in-glove with the sales team to ensure smooth exchange of information and adequate event staffing.

Essential Job Functions :

• Assists with the development and successful implementation of the department’s marketing initiatives, which include both internal and external campaigns of varying complexity.
• Manages coordination, logistics, and scheduling for events, regional sponsorships, tradeshows / conferences, donations, and promotions, as well as periodically representing the company at events.
• Oversee the lifecycle of events from start to finish, including researching, sourcing, and negotiating event opportunities, on-site event management, and post-event follow up;

including invoicing / payments, tracking data, and logistics management.

• Works closely alongside sales and field teams on event training and support.
• Organizes post event reporting and data analysis, sharing summaries with relevant internal teams.
• Periodic travel between various corporate locations as well as to promotional events.
• Creates and distributes customer-facing and internal marketing collateral, support documents, displays, sales support collateral, etc.
• Oversees inventory management of promotional items, giveaways, and apparel.
• Supports brand management and message development, including reviewing, proofing, and editing marketing materials for copy content, layout, position, and branding consistency.
• Assists with marketing calendar and dashboard management and own document updates and tracking.
• Assists with direct mail development and execution, including database queries and data segmentation.
• Provides onsite execution support for marketing programs.
• Performs other work-related duties as assigned.
• Completes special projects as assigned by leadership*.
• These tasks do not meet the Americans with Disabilities Act definition of essential job functions and are usually less than 5% of time spent.

However, these tasks still constitute important performance aspects of the job.

Knowledge, Skills and Abilities

• Exceptional communication skills both written and verbal.
• Energetic, people person with an outgoing personality. Comfortable in large group and public settings.
• Be detail oriented, demonstrate the ability to work independently, make sound decisions when required, and manage multiple tasks simultaneously.
• Strong understanding of marketing strategy and how to utilize these concepts throughout various forms of outreach.
• Strong computer skills using Microsoft Office and Adobe Suites.
• Ability to work unpredictable hours, including some evenings and weekends.
• Ability to travel in-state on a regular basis and out-of-state on an as-needed basis. Must have a valid driver’s license.
• Familiarity with online content marketing and social media strategies
• Telecommunications experience is a plus but will consider successful, driven marketing professionals from other industries.

Education and Experience :

• Preference will be given to candidates with an bachelor’s degree or equivalent experience in marketing, communication, digital media or other related field.
• 2 years’ experience in marketing, communication, and / or digital media.

Last updated : 2024-05-13