Media Solutions Manager - Programmatic

Goodway Group is #3 on AdAge's Best Places to Work and We're Hiring!  

Our roles are fully virtual, and we enjoy a thriving remote culture!  We are looking for Programmatic Media Experts for multiple roles nationwide, all working from a home office.

Top candidates will bring hands-on keyboard experience executing programmatic trading across multiple channels on either the agency or brand side.  We are especially looking for candidates with direct response/performance CAC marketing experience!

Our Media Solutions teams are 100% focused on Digital Client Campaign Execution and Strategy, and partner with both Agencies and Brands to deliver on driving their business success through laser-focused, fully-managed, omnichannel digital media campaigns.  

As a Media Solutions Manager (MSM) you employ a Swiss Army knife mentality, capable of leveraging a variety of operational skill sets in your toolbox, which ultimately drive successful marketing outcomes for our clients through the strategic design, implementation, and execution of multi-channel digital campaigns (programmatic, search, social, et al). Working closely with a Regional Team Lead you must possess both a strategic and operational lens that allows you to assist with building thoughtful, client-centric campaigns and also execute trades, and report across programmatic, search, and social channels.

Who You Are

* A Student: Willingness and desire to learn all functions and channels of the media solutions team.
* An Adventurer: Appreciate new experiences and not intimidated by the unfamiliar or unknown. You adapt well.
* Multi-Faceted: Can zoom in to the campaign level and zoom out to the client-centric perspective.
* Resourceful: Understand how to leverage the necessary tools and resources at hand to come up with new or creative solutions.

What You'll Do

* Collaborate with Business Development, Client Service, and Client Success team members to make clients heroes and drive profitable business
* Understand end-to-end campaign execution (setup, optimization, insights, reporting, and billing) across programmatic, search, and social channels.
* Have a general knowledge in the following areas, with specialized skills in one or more:
* Strategy: Solid understanding of marketing objectives, pixel strategy, and how different channels & tactics influence consumer behaviors.
* Campaign & Tech Savvy: Knowledge of platform campaign flow - including creative development/acquisition, setup/trafficking, trading, troubleshooting, reporting, and billing in multiple platforms (most prominently: TTD, Google, and Facebook.)
* Data Analytics: Dive into daily campaign metrics to find audience insights that can be applied across channels, maximizing performance and future recommendations as well as drive data storytelling.
* Strong Communicator: Ability to translate strategy, data, and technical set-up requirements with clients, then make sure reporting packages up results in a meaningful way.
* MSMs may serve in a variety of roles (from highly specialized to more generalist in nature) based on client, account, region, or team needs and nuances.