Enrollment Manager

ESSENTIAL FUNCTIONS:

The Enrollment Manager serves as an instructional support staff member who will be responsible for: recruiting prospective students, processing admissions applications, planning and executing outreach and recruitment activities for the College, coordinating testing services and student orientation, and assisting in the enrollment efforts of the College by providing frequent phone, written, and email correspondence to prospective students.

REQUIREMENTS:

Minimum Qualifications

• Bachelor’s degree from a regionally accredited college or university

• Must provide own transportation and possess valid driver’s license and maintain current vehicle registration and liability insurance
• Must be proficient in operating a computer and experienced in Microsoft Office Word, Excel, PowerPoint, and Outlook.
• 1 – 2 years of experience with college admissions processes, higher education administration, or professional experience in marketing or sales
• Must have ability and willingness to work some evenings and weekends

Preferred Qualifications

• Bachelor’s degree from a regionally accredited college or university in Marketing, Business, Social Sciences or Behavioral Sciences
• Two (2) or more years of related experience (recruitment, admissions counseling, academic advising or marketing)
• Experience using Student Information Systems

JOB DUTIES AND RESPONSIBILITIES:

General

1. Maintain knowledge on state, federal and Council on Occupational Education (COE) regulations and Goodwill Technical College (GTC) policies and procedures; applies knowledge to the application process.
2. Understand the College Mission; perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.
3. Complete all required training and professional development.
4. Maintain effective interpersonal and departmental communication; exhibit skills and attitudes that reflect good customer service.
5. Contribute to the development and revision of admission policies and procedures.

Admissions & Enrollment

1. Evaluate and process admissions applications and recommend admission decisions.
2. Conducts various research to establish student academic status prior to entering GTC, including accreditation of other institutions, residency status, high school graduation status, home school status, veterans' status.
3. Correspond and communicate professionally with students via phone, email and in-person visits.
4. Respond to student issues and inquiries from prospective students, parents, families, and other members of the public in a timely and professional manner.
5. Process requests for student information.
6. Prepare and process correspondence to students via US Mail and campus e-mail.
7. Maintain confidentiality of student records (in compliance with the Family Educational Rights and Privacy Act).
8. Maintain admissions files in a professional manner to ensure accuracy and easy retrieval for daily operations and annual internal and external audits. Secure office, including files, upon closing each day.
9. Provide general advising for credit and non-credit classes, using the college catalog and schedule of classes. Refer students to appropriate college departments for in-depth advising.
10. Scan applications and enter data into the Student Information System.
11. Process readmission requests, updating demographic information, residency, academic history, and academic status.
12. Receive and process incoming high school transcripts; verify graduation status and grade point average; analyze test scores to determine eligibility to be exempt from testing.
13. Assist prospective students with completing the GTC admissions application, and other requirements.
14. Process a variety of documents, forms, reports and files.
15. Performs more advanced administrative work depending on area of assignment.
16. Coordinate testing and orientation for new students.

Outreach & Marketing

1. Work directly with community partners, organizations, and other agencies in activities designed to recruit students.
2. Develop effective relationships with high school and community college personnel, alumni, and any others in positions to influence youth with their college decision.
3. Disseminate and effectively communicate admission requirements and procedures to prospective students, parents, families, and other members of the public.
4. Provide knowledgeable and professional representation of Goodwill Technical College with students in groups, one-on-one, and during on- and off- campus events to increase community awareness.
5. Attending events and make presentations to communicate with prospective students and their families in an effort to promote GTC and its programs.
6. Compose letters, other correspondence, special reports and materials, and manage e-mail correspondence daily.
7. Maintain and expand prospective student recruitment through lead generation, automated and personalized communication, attending community events and college fairs, and identifying and conducting outreach to non-traditional populations in the regional service area.
8. Assist with providing content for and promoting GTC social media accounts.
9. Maintains ongoing strategic communications with secondary school guidance counselors, independent counselors and other representatives.

1. Set strategic enrollment goals and demonstrate results.

1. Schedule, coordinate, and visit high schools, and community organizations in the regional area to recruit prospective students.
2. Assist in planning and coordinating special recruitment strategies and programs, both on and off campus, for prospects, their families, personnel of secondary schools and community leaders
3. Provide campus tours for visitors when necessary.
4. Assist in developing and implementing emerging electronic communication strategies .

SKILLS AND ABILITIES:

1. Must have excellent organizational skills and be able to complete projects efficiently and independently.
2. Must have excellent communication skills including verbal, phone, word processing, email, and internet.
3. Knowledge of registration process including admissions, testing, registration, advising and records.
4. Knowledge of Family Education Rights and Privacy Act (FERPA).
5. Skill in operating a computer and proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook), and other social media application.
6. Ability to defuse difficult, angry, or emotional situations with students.
7. Ability to operate a variety of office equipment.
8. Must have excellent communication skills including verbal, phone, word processing, email and internet.
9. Must have good public relations skills and the ability to work with employees and the public.
10. Must establish and maintain effective working relationships with, and among, all personnel.
11. Must be able to read, write and communicate clearly in English.
12. Must be able to work occasionally long or extended hour, including weekends.
13. Must be able to function in a hectic work environment with occasional periods of high stress.
14. Must maintain strict confidentiality of all information and have knowledge of Family Education Rights and Privacy Act (FERPA).