Marketing and Communications Director
Job Posting for Marketing and Communications Director at Goodwill Industries of Southwestern Michigan
Goodwill Industries of Southwestern Michigan
MARKETING DEPARTMENT
Position title: Marketing and Communications Director
Classification: Executive Leadership Staff
Supervised by: CEO
WHY WORK FOR GOODWILL?
Ready for a career with impact? Goodwill Industries of Southwestern Michigan (Goodwill SWMI) gives you the opportunity to make a difference in your local community while building your professional skills. Goodwill SWMI is a complex enterprise offering a wide range of career opportunities. Our organization rewards creativity and innovation, while offering competitive pay and a comprehensive benefits package. Our team members enjoy a unique work environment that is professional, fast paced and fulfilling.
ABOUT OUR ORGANIZATION
Goodwill SWMI is a 501(c)(3) nonprofit organization headquartered in Kalamazoo, Michigan. Our nearly 300 dedicated team members help achieve our mission of improving the community by providing employment, education, training and support services tailored to individual needs across a six county territory. At Goodwill SWMI, the work we do makes a difference in the lives of the individuals we serve and, in turn, in the communities in which we live.
Goodwill SWMI manages ten retail stores (with attached, attended donation centers and one stand-alone donation center), Contract Manufacturing Operations as well as Custodial & Janitorial business units. These business operations provide stability to our organization that is not always enjoyed by nonprofit organizations solely funded by outside sources.
Our organization’s values shape our culture and guide our interactions with program participants, customers, community and one another. Our shared commitment to Living the Mission; Promoting Teamwork; Driving Collaboration; Taking Responsibility for our Actions and Behaviors; Respecting and Appreciating Others is what makes us successful and inspires all that we do.
Want to learn more about Goodwill SWMI? Go to our website at: www.goodwillswmi.org
General Responsibilities
The Marketing Communication Director is in charge of all facets of Goodwill of Southwestern Michigan’s branding and agency marketing. This person will lead the marketing team in successfully completing the strategic plans developed. Develop and strengthen partnerships within the community related to public relations as well as publicity, advertisement and social media. The person in this role must exemplify the agency’s core values of Success, Collaboration, People and Positivity.
Essential Duties, Responsibilities & Functions
- Collaborates with Goodwill’s Executive Team to develop targeted marketing strategies that assist in the achievement of agency goals.
- Track the performance and completion of marketing strategies.
- Direct social media efforts on various social media platforms including Instagram, Facebook, Linked In and Goodwill SWMI website.
- Development, optimization, and update of agency website.
- Plan marketing events throughout the community to assist with the growth and image development of Goodwill SWMI.
- Coordinate with leadership and Mission Services team to develop accurate updated information to provide through our retail operations and the public regarding our programs.
- Plans and organizes agency-sponsored events.
- Identifies community events and opportunities that maximize the Goodwill’s visibility and aligns with the agency strategic objectives.
- Assist with the annual budgeting process and monitoring of projects.
- Recommends new approaches, policies and procedures to continually improve efficiency of the department and services performed.
- Effectively communicates with all levels of the organization.
- Performs other related duties as required and assigned.
Required Knowledge, Skills and Competencies
- Minimum of a Bachelor’s degree in Marketing, Communications, Business, or related field.
- 7 years of proven marketing experience and a solid understanding of traditional, digital, and emerging marketing channels and social media engagement
- Strong Leadership and Management Skills.
- Solid judgement and decision-making skills.
- Expertise in development, optimization and updating of institutional website.
- Valid driver’s license. Reliable personal transportation.
- Must pass a pre-employment drug screen and theft-related background check and be insurable under the agency’s automobile insurance policy.
Salary.com Estimation for Marketing and Communications Director in Kalamazoo, MI
$65,565 to $85,803
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Job openings at Goodwill Industries of Southwestern Michigan
Goodwill Industries of Southwestern Michigan
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