Marketing Specialist

The Marketing Professional will own and execute our marketing campaigns to include our various digital marketing efforts. Most of the marketing activity is conducted online through our social media presence, search engine optimization, CPC marketing, and outbound emails. Responsibilities include monitoring all analytics, generating new content, updating our website, and maintaining an engaging online presence.

Working Conditions

Ability to work our regular business hours (8 am to 5 pm) and occasionally before or after hours for trade shows and other job-related tasks as needed.

Job Responsibilities

• Develop, implement, and manage overall marketing strategy
• Develop and manage digital marketing campaigns
• Engage existing customers and promote sales through email
• Utilize a marketing dashboard to track and analyze progress
• Advise management on advertising budget expenditure
• Create new content and manage social media accounts
• Keep our website up to date
• Manage all promotional content and activity
• Coordinate spending of manufacturer-provided advertising funds
• Maintain vendor relationships
• Revise and maintain SEO and CPC/CPM advertising.
• Coordinate with Sales Account Managers to ensure advertising is assisting in meeting quotas.
• Create content for trade shows and attend them when required.

Required skills and experience

• Bachelors Degree in Marketing
• Digital Marketing; 3-5 years experience
• Experience with CRM (Salesforce)
• Email Marketing experience creating and managing campaigns
• Understanding of segmentation and targeting and A/B Testing
• 2 years experience using and editing HTML
• Experience purchasing CPC, CPM, or CPA
• Photoshop skills are a plus
• Intermediate to Advanced Excel knowledge is required for everyday use, pivot tables a plus.
• Google Analytics/Ad words Certification
• Strong interpersonal and analytical skills
• Comfortable presenting to a large team and Executives
• Telecommunications industry knowledge or experience is a plus
• Ability to work independently and in a team and meet goal deadlines
• Strong multitasking, time management, and prioritization skills
• Excellent organizational skills and initiative are preferred
• Exceptional communications skills (both written and verbal)

5 Core Values of Goosetown Communications

1.) Do the right thing both for the customer, our company, and what is morally and ethically correct.

2.) Exhibit relentless dedication to the company, our team, our mission, and our customers.

3.) Never be satisfied with the quality of your work, and personal and professional development. Always seek improvement and increase your individual capabilities.

4.) Be an independent problem solver but know when to ask for help and whom to ask. Dont be afraid to ask. If you dont know, you dont know. Make sure you try your best first.

5.) Take extreme ownership of everything you do and that youre responsible for. If its not getting done, take ownership of it and see it through. Be the change you want to see.