Marketing Manager

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life. Where You’ll Work – Lubrication Equipment Division (LED) Our heritage brand – with a legacy dating back to the company’s initial founding in 1926 – Graco’s Lubrication Equipment Division (LED) is a global leader in fluid handling technology, providing products worldwide to a diverse range of markets including vehicle service, industrial, fleets and transportation, construction and mining, as well as renewable and non-renewable energy markets. The future of LED is bright, with significant investments being made across the business; the division is expanding to accommodate increased demand and growth driven by an investment in new products and innovative ideas. With global industry ramping up into high gear, LED is positioned to grease the wheels, bearings, and machinery that will revolutionize the future. Ready to join us? The Marketing Manager will possess a deep understanding of the assigned markets, products within those markets and customers’ needs. They are responsible for formulating and executing integrated, strategically focused marketing plans to achieve market growth through brand awareness and demand generation campaigns. This role will work closely with sales, product management and marketing operations to formulate and execute a cohesive plan to target the assigned market segments and build awareness and generate marketing qualified leads. Responsibilities Marketing Strategy/Launch Plans Create, plan and implement strategies and tactics, with programs and events Create, plan and execute product launch plans for pre-, during and post-launch Develop post-launch (2–3 years) market strategy Create, plan and direct the execution of deliverables to support launch (collateral, sales tools, communications, trade shows, advertising, etc.) Assist in Channel training programs and education Product Positioning and Market Messaging Set direction for product positioning and messaging, including product features and benefits, unique selling Propositions, etc. Define buyers Produce case studies and testimonials Deliver product information to Channel, including product presentation and demo scripts Coordinate conferences, trade shows, webinars, etc. Competitive/Customer Analysis Competitive market analysis Customer usage research and analysis, and develop understanding of competition, usage, customer types Marketing trends to identify market opportunities Track market-leading indicators and industry data to identify outbound marketing strategies Conducts continuous market monitoring and impact analysis of needs, trends, compliance and other key influencers; proactively recommends corrective action when appropriate. Market Programs/ Lead Generation Develop, initiate and execute promotions and demand generation campaigns Plan and manage lead generation strategies Define specific plans for selling products and service to new customers Define plans to ensure customer loyalty of existing products and services Collaborates with marketing operations and demand generation counterparts in the creation and development of market-facing campaigns; serves as a primary content and subject resource for thought leadership and demand generation efforts. Qualifications Bachelor’s Degree in Business, Marketing or related field At least 2-5 years of successful experience in a directly related field or successful demonstration of knowledge in marketing, sales or related field Demonstrated ability to effectively create, plan and implement programs Demonstrated high level of analytical, problem-solving and decision-making skills Demonstrated ability to provide work direction or general guidance to Marketing Ops team Willingness to travel 10% Strong team player who can work well across multiple cross-functional teams, including sales, marketing and product A data-driven and conversion-oriented mindset Possess effective written and oral communication skills in order to successfully work with all organizational levels Microsoft Office confidence, especially Excel, Word, PowerPoint Exceptional coordination and follow-through skills; demonstrated ability to consistently meet deadlines and performance objectives Able to maintain multiple projects simultaneously, working both as part of a team and individually as appropriate Desirable Experience working in a B2B environment 1–3 years demonstrated experience working with conducting basic analysis of market research (primary and secondary, qualitative and quantitative) Power to Be At Graco, the Power to Be means providing the support, resources and freedom to pave your own way. Bring your unique attributes to the table, along with a commitment to being your best self, and you can be a part of a culture that rewards effort, celebrates uniqueness, and gives you the tools you need to succeed and become your best, fullest self along the way. Our culture empowers employees to chart their own career path. Our managers provide support and opportunities while offering freedom for employees to find their own Power to Be. Whether you decide to move up within the same department or expand to another cross-functional group, you will gain the well-rounded experience to succeed on your own terms. Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more. Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. Proven Quality. Leading Technology. Launch your career with Graco! Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. We employ approximately 3,700 people worldwide and serve thousands of customers in over 100 countries.