Manager, Targeted Marketing

Grainger is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. We achieve our purpose, We Keep the World Working, by serving more than 4.5 million customers with a wide range of products that keep their operations running and their people safe. Grainger also delivers services and solutions, such as technical support and inventory management, to save customers time and money.

We're looking for passionate people who can move our company forward. As one of the 100 Best Companies to Work For, we have a welcoming workplace where you can build a career for yourself while fulfilling our purpose to keep the world working. We embrace new ways of thinking and recognize everyone is an individual. Find your way with Grainger today.

You will report to the Director of Targeted Marketing

Lead team responsible for channel planning, prioritization and optimization of the Grainger targeted digital channels. This role is responsible for building and optimizing the go to market plan for targeted digital channels including email, and affiliate marketing. Support the build and optimize holistic digital customer experience across channels, with ability to drive customers from consideration to purchase, enabling retargeting and audience activation. Responsible for executing the Marketing strategy and activation for digital assets on (GCOM)- with the goal of driving customer objectives and maximizing channel performance metrics. Recruit and retain talent and support team engagement.

• Email*

• Responsible for strategic channel planning, operations, execution, and analysis of the email channel*

• Drive optimization of channel performance while proving ability to drive mid funnel objectives.*

• Develop customer segmentation strategies and maintain audience segments, ensuring the delivery of the core customer objectives through appropriate frequency and channel touch strategies*

• Create engaging programs for customer onboarding, lifecycle management, and lapsed initiatives

• Oversight of marketing assets on (GCOM)*

• Lead GCOM Marketing asset strategy - planning, prioritization, governance, and measurement*

• Lead marketing asset personalization efforts and testing on GCOM - including audience and asset rotation*

• Ownership and review of all content, criteria and objectives associated with requests for GCOM marketing - collaborate with Marketing customer strategy for prioritization.*

• Oversight of GCOM Marketing migration efforts / prioritization of work (selection of content pages)

• Lead a team of 2-5

7 years' experience in B2B/B2C marketing-

5 years' experience in email marketing programs

Experience actively managing a team of direct reports preferred (1-3 direct reports)

Proven analytical skills

Strong knowledge with a variety of analytics tools (Adobe Analytics, Google Analytics, Coremetrics, etc.)

Proven ability to navigate large organization to influence, build relationships, develop team with cross-functional teams & brands

With benefits starting day one, our programs provide choice and flexibility to meet team members' individual needs. Check out the highlights below and review all our benefits at .

• Medical, dental, vision, life, and pet insurance plans and 6 free sessions each year with a licensed therapist to support your emotional wellbeing

• Paid time off (PTO) and 6 company holidays per year

• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no match required

• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education and tools

• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

We are committed to fostering an inclusive, accessible environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one's employment. With this in mind, should you need a reasonable accommodation during the application and selection process, please advise us so that we can provide appropriate assistance.