What are the responsibilities and job description for the MEDIA EXECUTIVE - WXIX position at Gray Local Media, Inc?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WXIX:
WXIX-TV, FOX19 NOW, is the FOX affiliate serving Cincinnati and the Ohio, Kentucky, and Indiana tri-state area, the nation’s 37th DMA. FOX19 NOW, the station that’s “Always Local, Always Now,” produces more than 73 hours of News per week. FOX19 NOW is the leader in Morning News with local coverage from 4:30 a.m. until Noon each weekday. The station airs early evening news from 3:00 p.m. to 7:00 p.m. on weekdays and the market’s #1 (A25-54) late, local News starting at 10:00 to 11:30 p.m. FOX19 NOW is the Flagship Station of the Cincinnati Bengals. FOX19 NOW is proud to serve the community on multiple platforms and broadcast some of the most popular programming in the Tri-State, including NFL on FOX, Wheel of Fortune, Jeopardy!, and the FOX prime time schedule.
Job Summary/Description:
WXIX has an exciting opportunity for a New Business Multimedia Consultant to join our Sales team! We provide the culture, tools, and environment for you to achieve unlimited success. This challenging and rewarding position will be responsible for the development of new business partnerships, including local station initiatives, and digital advertising sales.
Duties/Responsibilities include, but are not limited to:
• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Up-sell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times. Replenish as these accounts emerge.
• Conduct needs analysis and account reviews to uncover customer's needs.
• Able to demonstrate product knowledge and value to their customers.
• Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate with customers to meet a winning return on investment.
• Collaborate with the Traffic Manager to provide timely and accurate traffic instructions; conduct account maintenance including make-goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
• Use the CRM (Matrix) tool for projections, weekly.
Qualifications/Requirements:
• Excellent communication and customer service skills.
• Knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
• Team player who can produce quality results and work with a variety of internal and external personalities.
• Candidate should be creative, flexible, and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WXIX-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.