DIGITAL MARKETING CONSULTANT - WILX

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About WILX:

Gray Media Group Lansing consists of two entities.

WILX-TV is the highly-rated NBC affiliate with the #1 rated morning and evening newscasts, along with a popular lifestyle show called Studio 10. A market leader in news, digital, and social media, WILX News 10 is home to Emmy award-winning reporters, and recipient of the Michigan Association of Broadcasters “Station of the Year” award. WILX is a breaking news and weather station, with a strong emphasis on original, local reporting. Our respected main anchors live here and have made WILX their career home. This includes the longest-running sportscaster in the state of Michigan. Our newsroom leadership is known for developing young journalists. Mid-Michigan (Lansing/Jackson area) is a big news market, home to the state capital and Michigan State University.

Gray Digital Media (GDM) Lansing is part of a national digital agency with 113 local offices throughout the country. Our Digital Marketing Consultants work with local, regional, and national clients by offering a full suite of digital products that are strategically deployed into a marketing solution that drives results. And, as the nation’s second-largest broadcast company, Gray has the unique ability to combine digital and broadcast TV for the most impactful results.

Lansing is a vibrant, diverse, stable area and a great place to live and work. Lansing is just an hour away from Grand Rapids, downtown Detroit, and a day-trip “up north” for some of the most beautiful places in the country. If you love lakes, boating, fishing, camping, beaches, downhill skiing, wine, craft brew, Broadway shows, Big 10 sports, minor-league baseball, NFL/NBA/NHL games…Michigan has it all!

Job Summary/Description:

Gray Digital Media (digital agency) has an opportunity for a success-oriented professional with a proven digital sales background to join our team. This position will primarily work in the Detroit, MI area. The Digital Marketing Consultant role is responsible for the development, retention, and growth of digital revenue. The DMC will design and sell digital advertising/marketing solutions using the latest advertising products (programmatic, OTT, Email, Social, SEM, SEO). The Digital Marketing Consultant will report directly to the Digital Sales Manager.

Duties/Responsibilities include, but are not limited to:

- Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy
- Meet or exceed sales expectations and manage your book of digital sales revenue using client management tools and software
- Learn and master Gray Digital Media advertising products, services, and guidelines currently and as offerings evolve
- Develop, retain, and grow client relationships
- Create and present digital advertising/marketing proposals
- Communicate and collaborate effectively and respectfully internally and with Corporate Gray Digital Media teams and externally with clients

Qualifications/Requirements:

- Previous successful experience selling digital solutions in the Detroit market.
- Bachelor’s degree and 2 years of digital media sales with evidence of prior success or digital agency experience working with clients. Extensive sales experience can replace a degree requirement.
- Demonstrates intellect, drive, executive presence, and sales acumen
- Ability to prospect and network with business decision-makers within all sizes of organizations
- Proven experience building professional client relationships
- Superior multi-tasking skills with the ability to work cross-functionally and handle multiple tasks daily
- Excellent troubleshooting and problem-resolution skills
- Possess superb written and verbal communication skills
- Proficient with Microsoft Excel, Word, and PowerPoint and understanding of G4 analytics a plus
- Must have a valid driver’s license with a driving record that meets company policies. (will be verified as a condition of employment and checked regularly throughout employment)

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WILX-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to fully vaccinate against the coronavirus before the first workday.