Social Media Specialist

Gregory FCA, one of the nation's largest public relations firms, is looking for a driven and creative self-starter to build and execute compelling social media strategies for clients. This person must understand reporting and best practices, as well as have the ability to draft engaging social media content, and communicate directly with clients. The ideal candidate has experience working in an agency setting and understands that this is a client facing role that requires strong time management, responsiveness, and attention to detail.

Responsibilities:

• Manage paid and organic social media campaigns for clients
• Build creative and compelling social media content to drive engagement
• Develop custom social media solutions/strategies to meet client needs
• Drive engagement for social media campaigns. Accountable for producing results and clearly delivering/showcasing those results to clients
• Ability to manage clients day-to-day tasks with oversight of team leader
• Ability to lead client calls
• Present and translate social media data/metrics into actionable and easy-to-understand terms that make sense to PR teams and clients
• Articulate Gregory FCA social offerings in client meetings, sales proposals and on sales calls
• Stay current on social media tools, trends and platforms
• Add to personal understanding of topics, terms and products specific to clients’ industries that we serve

Skills:

• Knowledge of social media platforms (Facebook, X (Formerly Twitter), Instagram, LinkedIn, YouTube, etc.)
• Knowledge/experience with paid social media advertising
• Understanding of social tools and how to integrate them across client accounts
• Knowledge of social media management platforms (Sprout Social, Hootsuite, etc.)
• Ability to analyze performance metrics
• Creative capacity to develop ideas and content
• Adaptable to changing work demands and priorities in a fast-paced environment
• Strong verbal and written communication skills
• Positive and proactive attitude
• Able to work well in a team environment
• A passion for staying up-to-date with the latest social media trends, AI tools, and industry best practices

Education & Experience:

• An undergraduate degree in communications, digital media, public relations, creative arts, or related field
• Atleast 3 years of professional experience, including account management/client relations experience
• Agency experience
• Track record of building meaningful social media campaigns and delivering quantifiable results

Compensation and Benefits:

Salary commensurate with experience. We offer our employees a competitive compensation and benefits package, including health insurance, 401(k) plan, paid time off and paid holidays, life insurance and short-term and long-term disability insurance, among other benefits.

Gregory FCA is an equal opportunity employer, and will not engage in or tolerate unlawful discrimination on account of a person’s sex, age, race, color, religion, creed, sexual preference, or orientation, marital status, national origin, ancestry, citizenship, military status, veteran status, handicap or disability, or any other protected group or status.