Audience Development Strategist

Seeker is looking for an experienced, digital-savvy Audience Development Strategist to help strengthen our online voice, as well as broaden our audience reach, engagement and growth. 

The Audience Development Strategist will be responsible for core areas of focus that includes community management, audience building, week over week analytics & insights, content marketing, and packaging, with close alignment with central teams on revenue and paid media.  You will be the first point of contact for online fans and followers, thus developing an intimate relationship with the online community. To be successful in this role, you will need to have a deep passion for social media, stay abreast of new developments and opportunities in the industry, and be a strategic thinker. In-person networking will be a component of the job, so a passion for connecting and building relationships with new people is crucial.

A typical week includes: 

• Community Management & Audience Building: Oversee community management across all social platforms, including monitoring and responding to comments and audience feedback in a timely manner, and coordinating community engagement with production teams and/or talent where appropriate (30%)
• Content Insights & Analytics: Track and measure weekly content performance against viewership and engagement goals, reporting actionable insights to Seeker’s content team; Develop a data-driven understanding of categories, formats, and creative tactics that make content successful; partner with Seeker leadership team to leverage data-driven insights to inform content development and programming strategies (30%)
• Publishing, Packaging, Distribution: Manage Seeker’s Publisher and oversee related functions, including optimizing SEO packaging of content, including social copy, tags, titles, and thumbnails, across platforms to broaden audience reach; developing relevant industry relationships to extend Seeker content reach; partnering with G9’s central insights team to prioritize and implement projects to optimize the performance of Seeker’s content across platforms (20%)
• Content Marketing & Promotion: Set and implement social media and communication campaigns to align with marketing and/or promotional strategies; this includes researching new audience markets to target, coordinating with G9 comms for PR opportunities, as well as building relationships with external partners to broaden audience reach; Coordinate with Marketing, PR and Communications teams to ensure brand consistency (10%)
• Revenue Reporting & Optimization: Close alignment with central insights team to report on distributed revenue, revenue optimization and Seeker’s paid media strategy (10%)

Success will look like:

• Broaden Seeker’s reach, awareness, recognition, connection and favorability among audiences
• Surpass benchmarks across platforms, franchises and campaigns
• Deliver data-driven, creative and insightful solutions to Editorial across various platforms
• Maintain open communication between Publishing, Editorial, and Insights to help Seeker achieve performance goals 
• Establish new partners, events and strategies to push Seeker’s content to new audiences

Minimum Qualifications: 

• Track record of being a successful community manager and audience strategist
• Proven ability to translate data and metrics into actionable creative recommendations; Equally capable of creative and analytical thinking
• Knowledge of how content variables, target audiences, and distribution methods all affect content performance, and an ability to create recommendations that balance and optimize the three in parallel
• Experience growing and building audiences across social platforms such as YouTube, Facebook, Instagram, Tiktok and Snapchat
• Nimble and flexible to experiment 
• Experience with Data Analytics tools; Ability to identify and track relevant performance and community metrics 
• Knowledge of content discovery mechanisms (algorithms) and optimization levers within a digital media platform
• Attention to detail and ability to manage multiple areas of priority 
• Excellent verbal and written communication skills & ability to communicate effectively across social media platforms

Why Work at Group Nine:

We are committed to diversity, equity and inclusion. As part of our larger DE&I strategy, every employee goes through a series of DE&I training. We have incredible Employee Resource Groups (ERGs), with the support of our Head of DE&I and executive sponsors, that host everything from weekly safe space chats to community events.

We have amazing people. We can promise you’ll work alongside some of the smartest and most interesting people in the industry. Our people work hard but we always have fun doing it. Bottom line: we care about each other and we take our values seriously.

We care about you. We offer company-paid parental leave for everyone #inclusion. We also offer health, dental and vision insurance, along with a selection of voluntary benefits. We’ve partnered with best-in-class virtual care providers to bring health care, mental health support and meditation to all employees. Additionally, knowing that time away from work is integral to employee well-being, our time off allowances (consisting of vacation, sick, company holidays, volunteer and religious observances), ensure you have time to take care of yourself.

We invest in your future. We offer competitive compensation and a matching 401(k) plan. Depending on the role, options may also be granted.

We value development. We are a high-performance organization that challenges itself to continuously grow. We invest in employee development. You’ll need to be great to get hired here and we promise you’ll get even better once you’re here.

About Seeker:

Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. We empower the curious to understand the science shaping our world. We tell award winning stories about the natural forces and groundbreaking innovations that impact our lives, our planet, and our universe. We encourage our viewers to question, dream and create. In December 2016, Seeker joined forces with Thrillist, The Dodo and NowThis to form Group Nine Media -- the #1 video publisher on mobile in the U.S.  [Nielsen DCR, June 2020].

About Group Nine:

Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend over 90 million hours a month engaging with our category-defining brands [platform analytics, August 2020] - NowThis, the no. 1 most-watched news and politics brand globally on social [Tubular Labs, May 2020]; The Dodo, the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019]; POPSUGAR, the #1 most engaged-with Women’s Lifestyle site in the U.S. [Comscore, February 2020]; Thrillist, the most-trusted digital brand in food, drink, travel & entertainment; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Edward R. Murrow, James Beard, Cannes Lions, Critic’s Choice, among others.