What are the responsibilities and job description for the Senior Analyst, Analytics position at GroupM Nexus?
Description
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
Role Summary
Role Summary
- Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules.
- Deliver projects independently, but proactively communicates project progress, issues and deliverables to Manager and Director.
- Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.
- Conduct client calls and bring in extended team members when necessary.
- Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client’s business objectives.
- Develop creative and media strategies in collaboration with other departments.
- Develop measurement plans and reports that are relevant to the client’s business and their creative/media testing.
- Research industry trends and facts sharing expertise to team.
- Understand budget allocation process for media and fees across media platforms.
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
- 2 - 4 years relevant media work experience; digital media experience required
- Strong analytical abilities and quantitative skills
- Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, etc.
- Experience with Google Analytics, Adobe Analytics, and other web analytics tools
- Knowledge of ad server technology – mainly Google Campaign Manager
- Python, R, and SQL experience a plus
- Experience with Tableau and PowerBI is helpful
- Knowledge of media industry research tools like MRI, Nielsen Net Ratings, Ad Relevance, Pathmatics, and Forrester
- Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and Quantitative business measures
- Must be able to lead day to day activity on large analytical projects
- Demonstrated critical thinking and problem-solving abilities
- Program Experience: SQL, Excel, Data visualization tool
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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