Summary:
You will be tackling a 3-pronged role. You'll be the advisor who manages a client's organic search marketing initiatives, managing and developing the team, and focusing increasingly on strategy development for the dedicated account(s).
Responsibilities:
Campaign Strategy Implementation
- Understand the client’s products, competition, industry landscape, marketing goals and objectives
- Review and analyze competitor sites and understand their organic search approach
- Define a campaign strategy and deliverables plan that meet or exceed client expectations including:
- Keyword strategies for optimal on-site performance
- Detailed site analysis and technical recommendations
- Detailed content recommendations
- Comprehensive linking strategy
- Work closely with other internal departments to develop fully integrated search campaigns
- Attend client and agency meetings to present deliverables, campaign strategies, and tactics
- Always maintain positive client relationships
Campaign Reporting Results and Optimizations
- Monitor, track and evaluate campaign performance analytics, based on client critical metrics
- Review rankings and linking data against internal measurements for success
- Review monthly client reports, verify accuracy and provide analysis
- Optimize campaigns accordingly to maximize client investment and to resolve performance issues
- Support Search Director in data acquisition or campaign insights for quarterly or annual business reviews
- Present practical ideas for future marketing expansion or optimization
Organic Search Innovation
- You're a life-long-learner. We need you to stay current with industry trends, standard methodologies, and discuss the potential impact with your team.
- You should think creatively and develop creative tactics to improve efficiencies and drive more traffic to client assets
- You're a considerate and standout colleague. You'll actively contribute to corporate initiatives, automation projects, process changes and roll-outs
- You're an ace at new business. You will periodically aid in creation of new business presentations
- Create, or assist in creating, POVs, standard and consistent approaches and key process documentation
Qualifications:
- A minimum of 3 years of organic search engine marketing/search engine optimization/SEO campaign management experience required
- Previous experience in an agency environment highly desired
- Strong background in data analytics and strategy. You must be comfortable manipulating very large datasets
- You may not be an expert coder, but a basic knowledge of HTML, Google Analytics and Webmaster Tools is expected
- Desire to manage and mentor junior members of a team; prior experience as a manager a plus
- You're performing at your best when you're in a dynamic and collaborative environment
ABOUT GROUPM:
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.