GROWMARK is an agricultural cooperative serving almost 400,000 customers across North America, providing agronomy, energy, facility engineering and construction, and logistics products and services, as well as grain marketing and risk management services. Headquartered in Bloomington, Illinois, GROWMARK owns the FS trademark, which is used by its member cooperatives. GROWMARK also owns and operates SEEDWAY, the largest full-line seed company in the United States. More information is available at growmark.com.
See what it's like to work at GROWMARK: https://youtu.be/CSVMnKCySsY
PURPOSE AND SUMMARY STATEMENT
Responsible for development and management of the FS & GROWMARK brand Digital marketing strategies and initiatives in collaboration with the enterprise marketing leadership team. Assures that the GROWMARK System’s Digital marketing thrust is creative, focused, branded, effective, and coordinated across all divisions.
ESSENTIAL JOB FUNCTIONS
- Leads digital strategy development in collaboration with marketing strategists, creation of an enterprise content calendar and in delivery of digital marketing to various audiences across multiple digital channels; channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video.
- Responsible to build enterprise marketing initiatives based on in-depth knowledge of current go-to-market execution focused on increasing our digital presence utilizing innovative marketing tools/solutions with the ability for reporting progress and overall effectiveness.
- Collaborate with marketing strategists, content analysts and design services across the enterprise marketing team to ensure all digital content supports the overall strategy related to goals, voice and brand.
- Provide leadership in optimization of the use of social media management tools including publishing, reporting, listening, and day-to-day upkeep and maintenance. Ensure all content adheres to search engine optimization (SEO) best practices.
- Assisting in establishing the performance goals, measures, and reports on related KPIs to establish benchmarks and drive future social campaigns and strategies.
- Serving as resident expert and primary point of contact for the enterprise social media management platform, including management and optimization of platform.
- Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate.
- Lead projects (large and small) to implement on time and on budget.
- In collaboration with leadership, proactively research both industry and competitors marketing approach both at enterprise and regional level for awareness and overall effectiveness.
OTHER JOB FUNCTIONS
- Responsible to stay actively engaged and build overall personal awareness on current and emerging trends, best practices and other relevant information related to digital marketing.
- Confidently and concisely build recommendations and present to all levels of leadership. Ability to effectively communicate both technical and non-technical information internally and externally teams.
- Analyzes industry and internal research for strategic recommendations using data analytics software, content management systems, customer relationship management tools and forecasting tools. Identify and leverage external expertise as appropriate.
- Responsible for encouraging, supporting, and promoting innovative practices, ideas, and technologies within the team.
- Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.
- Performs all other duties as assigned.
REQUIREMENTS
- Normally requires a bachelor’s degree in business, marketing, or the equivalent thereof, and five years or more of marketing related work experience to demonstrate strategic marketing knowledge, critical thinking, project management, and presentation skills.
- Experience in the oversight and management of media campaigns across several channels.
- Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video.
- Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.
- Must have and maintain a valid driver’s license and the ability to travel independently and overnight when necessary.
- May required to lift and move 21-50 lbs.
- May be required to work beyond what are considered normal business hours.
- Must have the ability to obtain and maintain a valid passport.
- Ability and willingness to participate in required training that may include education on GROWMARK’s policies and procedures and additional training as it relates to the requirements of the position.
We are an equal opportunity employer, including protected veterans and qualified individuals with disabilities. Employment may be contingent upon receipt of an acceptable and job-related background check, drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.