Director of Marketing, Hepatology

As the Marketing Director for Hepatology, you will function as the commercial lead for a key late-stage asset, responsible for developing and implementing strategies and tactics for the US LOC. This is a highly visible and strategically important role for GSK as we build a new therapeutic area, so we are looking for a highly experienced marketer who can interact seamlessly with US LOC senior leaders (President of US, Business Unit Head, and VPs) as well as global counterparts.

The incumbent will lead the Integrated Brand Commercialization team (IBCT) and interact with many cross-functional stakeholders in the US LOC, including Medical, Market Access, and Strategy, Insights, Transformation & Operations (SITO), Finance, Sales, US Government Relations, and the brand Promotional Review Team (PRT). They will also serve on the Business Unit marketing leadership team.

The specific accountabilities of the role include but are not limited to the following:

• Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market.
• Set direction and ensure strategic alignment across functional stakeholder groups.
• Manage product lifecycle pre- and post-launch, including ongoing brand growth management of
• Manage short- and long-range forecasts, and own P&L
• Maintain detailed understanding of disease and competitive marketplace.
• Define customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix.
• Manage partner agency relationships, workflow, and related expense budgets.
• Define metrics and plans for assessing brand performance.
• Foster an environment of innovation, inclusion, challenge, trust, and development.

Why You?

Basic Qualifications:

• BS/BA with 8 years commercial experience including sales or marketing.
• Minimum 4 years' experience in US pharmaceutical/biotech in-line brand marketing.
• Minimum 4 years' experience in strategy development and execution
• Minimum of 2 days per week in office required.
• Ability to travel up to 20%- domestic travel.

Preferred Qualifications:

• Experience in Hepatology preferred; Oncology, Specialty and/or Rare Disease experience a plus.
• Global brand experience
• Demonstrated strategic thinking and analytical skills, balanced with strong operational experience.
• Launch experience/demonstrated ability to shape the market and utilize innovative go to market approaches.
• Demonstrates an understanding of US Pharmaceutical channel, pricing, and market access strategies.
• Broad commercial experience, including:
  • Brand lifecycle management
  • Senior leader engagement
  • Matrix team leadership
  • Customer insight, messaging, campaign, creative development
  • Budget management; P&L ownership

#LI-GSK

Why GSK?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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