This position will be responsible for working with leaders across GSK to develop and execute an HCP engagement plan for promotional programs using a multichannel approach. They will be a strategic partner to brands and the Field in designing novel HCP Engagement tactics with a focus on innovation to enhance the reach and engagement of high target customers. They will develop recommendations aligned to brand priorities including identification of appropriate vendor resources/capabilities. They are responsible for vendor selection, implementation and oversight and must ensure compliance with GSK policies across all stakeholders through strong operational processes and controls. The Engagement Manager will interact regularly with Brand Marketing Directors, Sales Leaders and Field Personnel, Compliance, Legal, Contracting, and Procurement

The commercial areas of remit within the purview of the HCP Engagement Manager include, but are not limited to;

• Drive implementation of novel HCP Engagement Programs in partnership with senior stakeholders in the Sales and Marketing organization in support of HCP Engagement strategy ensuring compliant operations and mitigating risk
• Drive operational efficiency through technology delivering cutting edge concepts that maximize automation, reduce risk, and achieve desired outcomes.
• Lead Matrix teams of business partners consisting of Brand Marketing, Sales, Medical, Compliance, Legal, and GSK Tech to effectively identify and transition HCP Engagement activities to new vendor(s) as required and successfully enable the Marketing and Field organizations to reach their HCP Engagement program goals. Ensure ownership, alignment and clarity across the matrix.
• Manage vendor relationships including monitoring performance, adherence and execution of contractual obligations.  Provide feedback and drive accountability to consistently provide an excellent customer experience.
• Ensures compliance standards are communicated and enforced by creating and delivering trainings for the field and stakeholders regarding HCP Engagement.  Monitor activities and act as appropriate to drive efficiency and compliance.
• Successfully resolve HCP program issues and barriers.
• Provide business leadership and representation for special projects / cross functional initiatives driving departmental changes impacting business processes or systems as required.

• Apply business improvement principles to continuously improve current processes while also pursuing proactive identification and communication of potential risk in HCP processes.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• BS/BA Degree
• Pharmaceutical industry experience and understanding HCP Engagement tactics
• Adaptability of taking new learning from one role then applying it to another role
• Cross-functional fast paced and evolving matrix environment
• Policies & procedures relative to industry compliance standards
• Business acumen combined with understanding of Marketing and Field cultures

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Proven vendor/agency management and/or procurement experience
• Project Management experience
• Change management and communication skills
• Experience working on HCP Engagement events, including speaker programs (live and virtual), National Broadcasts and Product Theatres at national conventions

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk
• Managing individual and team performance.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Implementing change initiatives and leading change.
• Sustaining energy and well-being, building resilience in teams.
• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
• Developing people and building a talent pipeline.
• Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
• Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
• Budgeting and forecasting, commercial and financial acumen.

*LI-GSK

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