Area Sales Leader

We're looking for an Area Sales Leader (ASL) to lead a group of Customer Sales Representatives (CSRs) within an assigned geography that are accountable for in store execution through a set group of key customers. You will also oversee the coaching, training and development of their respective teams. You'll also drive sales volume and The Yerba Mate Co, LLC initiatives, tracking Key Performance Indicators (KPIs). You'll report to the Regional Sales Leader and is expected to be on-site at the San Leandro Warehouse Monday – Friday, 5 days a week.

How you’ll help:

• Drive sales volume and Key Performance Indicator (KPI) targets for each assigned CSR and appropriately manage the execution of these targets.
• Provide feedback/coaching, corrective counseling, and performance reviews.
• Establish and maintain regular and on-going communication with retail partners/decision makers in order to successfully implement national/local programming and ensure high levels of customer service
• Ensure a safe and clean environment for all CSRs and warehouse associates, including inspection of vehicles, monitoring maintenance of equipment, assessing driving behavior, etc.
• Recruit top talent and participate in hiring process of direct report positions
• Conduct new hire orientation and training
• Conduct two route rides per week. The primary purpose of the route rides is to train, develop, and evaluate the performance of the CSRs and the executional conditions of their market.
• Ensure Guayaki is the #1 yerba mate brand in all accounts and is winning vs. competition
• Teach and develop CSR's selling skills through the established selling process, this will include role plays, overcoming objections, and retail math skills as well as understanding the different buying personalities of decision makers.
• Conduct weekly CSR huddles/workshops in groups and 1 on 1's to improve operational expertise and recognize/reward results.
• Manage inventory levels utilizing company processes
• Review performance metrics and sales data daily
• Work collaboratively across the organization and share best practices. Act as a major contributor/leader among peer group.
• Build a diverse organization that reflects the marketplace; adheres to The Yerba Mate Co, LLC mission, values and inspires team through effective leadership.

Here’s what you’ll provide:

• 3-5 years of experience in the beverage industry and Direct Store Delivery (DSD) management.
• Experience with Encompass data system and other IT systems.
• Must be at least 21 years old.
• Must have clean and valid driving record.
• Proficient in Microsoft Word, Power Point, and Excel.
• Ability to prepare presentation materials and present the information one-on-one and in a group.
• Proven track record of achieving assigned sales goals.

Travel & Physical Requirements:

• Travel as needed for market support.
• Employee is regularly required to use hands to handle, or feel; reach with hands and arms; and talk or hear.
• Employee frequently is required to walk and sit.
• Employee is occasionally required to stand and stoop, kneel, crouch, or crawl.
• Employee must regularly lift and/or move up to 25 pounds as needed.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
• Exposed to moving mechanical parts and outside weather conditions.
• Noise level in the work environment is usually moderate.
• Various vehicle and equipment operations.

What we offer: