What are the responsibilities and job description for the H&M Retail Visual Keyholder position at H&M?
Overall Job Summary: Working at the heart of fast-paced fashion business, a Visual Keyholder is responsible for creating an environment that inspires customers to explore their personal style. The role will support and guide the store team to deliver the most inspiring and exciting Customer Experience in line with the H&M brand and values. It will actively drive sales in the store and is responsible to implement the Visual Identity to make H&M the No. 1 fashion destination. The Visual Keyholder will always meet the expectations of customers and colleagues, as well as follow H&M procedures and standards.
This position is within our Store & Sales Function and reports to our Store Manager.
Core Responsibilities includes but is not limited to:
SELLING
The Visual Keyholder will set the garment presentation on the Sales Floor & Windows according to the Commercial Handbook. Together with the Department Manager, the Visual Keyholder will determine additional commercial opportunities in the store within the H&M brand guidelines. The role will execute floor moves based on those joint discussions.
Fashion Knowledge
Ensure you are up to date with current fashion trends
Share, inspire, and educate the team on the seasonal trend information
Direct Customer Service
Ensure you meet customer expectations on direct service according to H&M standards
Support the store to achieve excellent customer service
Indirect Customer Service
Follow up on the Visual Identity through the implementation of the Commercial handbook
Secure well styled GTL mannequins in windows and in store
Create a clear red threat from windows to A-area with wearable buying suggestions
Ensure high quality, commercial garment presentation with good garment care every day together with the store team
Provide a good concept flow by maintaining the concept layout, fixtures, and navigation
Launch and maintain all sales campaigns and activities on time according to H&M standards
Drive Sales Targets
Identify opportunities to increase customer satisfaction and sales with the Department Manager and execute changes accordingly
Perform sales follow up and initiate actions to reach sales targets
TEAM
The Visual Keyholder will support the Store team to enhance the customer and working experience in store through coaching. Together with the Store Management team, the Visual Keyholder will ensure that all legal requirements and H&M policies are fulfilled.
Training and Development
Evaluate and develop the visual and commercial skills of the store team
Coach and develop Sales Advisors while executing floor moves together
Organize, provide and carry out visual training for all colleagues to support garment presentation in line with the Commercial handbook
Seek Visual Merchandiser potential for succession
Communication and Legal Requirements
Ensure that all communication in the windows and sales floor complies with local legislation
ROUTINES
The Visual Keyholder will organize and plan the workload according to business needs and commercial planner. The role will ensure safety, security, and administration procedures are always followed.
Commercial Routines
Together with the Department Manager, follow up on store KPIs and initiate actions to reach store goals and budgets
Adapt the store planning according to store needs and budget from the Commercial plan
Complete and take action on the Best Brand portion of the Store Experience Tool (S.E.T.) to maximize commercial opportunities
Visual Store Operational Routines
Complete the sample picking as well as execute the floor moves in a way that creates clear stories and wearable suggestions
Complete all sales floor and window morning routines daily before store is open
Handle Visual Merchandiser material and visual scheme orders
Control quantity and condition of all incoming visual material
Maintain and care for all display and interior material with sustainability in mind
Keep visual room organized and safe
Share information with the team on Commercial handbook seasonal changes and continue to evaluate throughout the season
Provide updates of all Visual Merchandising information material in the store
Ensure that the store always has enough Sale and Activity material
Paint the windows as necessary
Back of House Routines
Perform all store routines, including the opening and closing of the store, by following all Company practices and procedures
Work with timekeeping and scheduling system including approving timesheets
May be assigned overall store responsibility in absence of Store Manager or Department manager when opening and closing store
Security
Promote employee and customer safety
Resolve health & safety, legal, and security issues
Address any loss prevention and safety issues that may occur while on duty and bring any escalated employee issues to the management team
Additional Accountabilities:
No financial accountability
- Associate’s Degree in a Fashion industry specialty preferred
- 2 years of retail visual merchandising experience
- Ability to lift in excess of 20 pounds
- Ability to stand for long periods of time, bend, stretch, engage in repetitive motions, push, pull and carry items (mannequins, clothing, totes, torsos, etc.) for a short distance
- Ability to climb a ladder and use a step stool
- Must be able to work with hand and power operated tools and lift in order to execute display area set ups
- Ability to work flexible hours and extended hours at times
- May be required to travel to support other stores
Job Status: Hourly, Non-Exempt
EEOC Code: SLS
Additional Information
All your information will be kept confidential according to EEO guidelines.