Job Posting for Publicist at Hadassah Women's Zionist
The Publicist handles a portfolio of projects designed to raise Hadassah’s profile in the US. The greatest of these responsibilities is undertaking the time-intensive job of identifying and pursuing opportunities for US media coverage of HMO and HWZOA. The Publicist is also responsible for supporting the media and public relations needs of Hadassah’s chapters and regions, developing content for Thrive Global and other content creation platforms and identifying and pursuing opportunities for op-eds bylined by Hadassah leadership and program directors.
Duties and Responsibilities
Media Relations:
Assist the Director, Media & Public Relations, to develop media and public relations strategies
Identify potential news stories by keeping abreast of HWZOA’s activities, programs and initiatives and HMO’s innovations, treatments and research; craft compelling pitches that leverage those opportunities; identify the print, online and broadcast journalists and outlets most likely to be interested in the stories; and pitch and follow up with reporters, editors and producers
Seek out opportunities for expert commentary in US news stories by HWZOA leadership and HMO physicians and other healthcare professionals
Work collaboratively with leadership, colleagues in other divisions, Hadassah’s Israel Director of Public Relations and HMO physicians and other healthcare professionals
Identify target journalists, including those who cover issues of concern to the Jewish community such as Zionism and antisemitism and those who cover medical treatments, medical research and related topics
Develop media materials, including news releases, media alerts, backgrounders, fact sheets and FAQs and biographies
Service (respond to and follow up on) media inquiries received directly or through the Hadassah website or the Public Relations E-Mailbox
Collaborate with the Communications Manager to regularly review and update the Cision media lists of journalists and media outlets
Chapter and Region Support: Advise Hadassah’s chapter and region leaders, volunteers and staff as needed by providing periodic media relations training using materials already developed for this purpose; counseling chapters and regions as requested; and, for select initiatives, assisting with the development and execution of media strategies in their local and/or regional areas
Content Creation: Manage all content creation, including identifying and cultivating Hadassah members, volunteer leaders and professional staff interested in writing for the Thrive Global platform, the Times of Israel blog and other outlets and platforms; brainstorming with potential authors about topics; guiding, encouraging and editing the work of authors; and identifying new platforms
Op-Eds: Under the supervision of the Director, identify freelance writers and Hadassah authors as appropriate; shepherd the development and writing of op-eds by working with leadership, senior staff, volunteers and other authors; collaborate with colleagues in other divisions and in Marketing & Communications; identify, pitch and follow up with target media outlets; and keep everyone involved apprised of progress and results
Director Support: Assist the Director, Media & Public Relations, to develop annual and project-specific media relations and public relations plans, budgets and reports as needed
Education or Experience
5-7 years of progressively senior experience in Media Relations, Public Relations and/or Publicity
BA or MA in English, Public Relations, Public Affairs, Communications, Marketing or Nonprofit Management
Salary.com Estimation for Publicist in New York, NY
$65,107 to $86,882
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