Category Leader
Job Posting for Category Leader at Hallmark
reqid: 130579
WHY WE'RE HIRING AND WHY WE NEED YOU
We're looking for a strategic and collaborative Category Leader to join Hallmark and contribute to the company's success at Walmart. Through shopper and consumer understanding, category planning, strategy development, and financial management and forecasting, you will balance Walmart's strategy against Hallmark's strategy and portfolio, while driving mutual sales and brand success with customers.
WHO WE ARE
Come be a part of Team Walmart at Hallmark! Walmart is the number one retailer in the United States and Hallmark's top Mass customer. This team is highly collaborative and plays to win, working hard to continue growing the Walmart business.
WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE
There are four essential priorities for this role:
- Shopper & Customer Understanding:
- In partnership with Insights & Analytics, gather, represent, and activate shopper insights to our product development teams and to the retailer.
- Identify gaps in shopper understanding for our product category(ies) and commission research plans to close them.
- Commission shopper-back research for existing programs and tests and leverage it to inform future strategies.
- Leverage shopper segmentation work and customer strategy to build assortments and to inform product development and eCommerce strategies.
- Category Planning:
- Activate and inform category plans for 1-3 years out for in store and online (omni-channel).
- Collaborate with product and assortment planning partners to optimize category assortment plans and ensure the model line meets the needs of the Walmart customer.
- Provide clear direction on category role, shopper needs, pricing and margin.
- You will have the opportunity to partner with merchants on shelf strategies (including featured spaces or promotions) and incremental opportunities that are identified.
- Identify category opportunities to grow the business through a high level of interaction with sales representatives and retailer(s).
- Partner with Analytics to assess performance and recommend interventions or iterations when needed which can include input into lifecycle management and disposition plans.
- Collaborate with partners to facilitate communication and selling requirements to place and execute programs while ensuring all partners are aware of back off dates for timely execution.
- Strategy Development:
- Develop recommendations for category definition, roles, strategies, and tactics for both in-store and online.
- Leverage insights and retailer expertise to commission product, refine assortments and influence lifecycle management that delivers against growth targets.
- Present product strategies to retailer(s). You will leverage analysis to determine any modifications needed to the current strategies and what needs to adjust for any future strategies.
- Financial Management & Forecasting:
- Partner with merchants and assortment planning to establish RSI goals and resources needed to achieve them.
- Drive ROI and scenario planning with finance for new and incremental programs.
- Partner with VM on options for staying on budget spend for any non-core programs.
- Collaborate with Analytics to provide category forecasts for featured programs.
- Provide input into pricing and markdown strategies for assigned category(ies).
- Influence program direction with POSR to best manage assets and achieve RSI.
In addition to the outlined priorities, you will have the opportunity to lead, motivate, and inspire a team (two Category Performance Leaders and one Omnichannel Category Manager). You will set objectives and goals for all staff members, and provide regular, ongoing feedback to the team. In addition, you will work with each team member to build job and career development plans, discussing and providing coaching and development opportunities in line with their goals.
BASIC QUALIFICATIONS
The following is required to be considered for this role:
- Bachelor's Degree or 4 years of professional work experience
- 5 years of professional experience in Sales, Marketing, Business or Product Development
PREFERRED QUALIFICATIONS
Your resume and application will stand out if you have:
- 3 years of product category development, merchandise management, or assortment planning experience
- Proven understanding of retail marketplace and knowledge of key customers
- Strong financial and business acumen
- Proven communication, team management and leadership skills
- Effective partnering and collaboration skills
- Experience in managing and developing category strategies with a proven ability to lead multiple projects, set priorities and meet aggressive timelines
- Proficient in Microsoft Office 365 applications, including Word, Excel, PowerPoint, Teams, and Outlook
- Ability to lead the professional development of direct reports
- Self-directed, detail & team oriented with highly developed problem solving and analytical skills
- Excellent communication skills, both written and verbal, coupled with strong organizational, planning and interpersonal skills
- Significant experience in dynamic, fast paced environment
ADDITIONAL DETAILS
- This position is a hybrid role that must have the flexibility to work on site at Hallmark's headquarters in Kansas City, MO, as needed by the business. Hybrid schedule will be outlined in more detail during the interview phase of the consideration process. Some relocation assistance may be available.
NOW'S YOUR CHANCE TO EMBRACE A FUTURE WITH HALLMARK- JUST FOLLOW THE INSTRUCTIONS BELOW TO APPLY.
APPLICATION INSTRUCTIONS
You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference checks.
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HALLMARK - CREATING A MORE EMOTIONALLY CONNECTED WORLD EVERY DAY
For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!
When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success.
Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.
Good for You, Good for your Family, Good for the Community
We offer competitive healthcare and PTO, remote work options, flexible schedules, parental leave, support for professional development, and employee assistance programs to care for your total well-being. You can learn more about our benefits here. But we also know the idea of benefits is bigger than that. From volunteering for relevant-skills-based projects to helping children and families and others in need, from partnering with nonprofit groups to inspiring a new generation, Hallmark provides many simple and rewarding ways for you to give back to your community. We applaud and fully support all our employees’ efforts to make their communities better. Whether you’re living near the KC HQ or somewhere else, Hallmarkers have a number of ways to bring our values out into the world every day. We can help you direct your energies and passions toward the things that make life better for all, whether that’s volunteering, project-coordinating, donating, public-art-creating, or otherwise contributing to the neighborhoods that we call home. You can find out more about our approach to community involvement and corporate social responsibility here.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
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Salary.com Estimation for Category Leader in Kansas City, MO
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