What are the responsibilities and job description for the Email Marketing Specialist position at Hallmark?
Posting End Date: 02/04/2022
Job Band / Grade: PROF.EX
Number of Openings: 1
Job Band / Grade: PROF.EX
Number of Openings: 1
HALLMARK - WHEN YOU CARE ENOUGH YOU CAN CHANGE THE WORLD
Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content, and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product, and person we touch. Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce. Hallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams.
WHO WE ARE:
The CX Marketing organization is full of talented, passionate marketers. The culture on the CX Marketing team is one that welcomes collaboration and fresh ideas. Hallmark as a company understands the importance of marketing and is investing in marketing efforts to win big with consumers.
IN THIS ROLE YOU WILL:
The Email Marketing Specialist is responsible for the creation and execution of email marketing programs in support of the Gold Crown Retail organization and other Hallmark business unit objectives. This includes the curation and ownership of the campaign through the confirmation of deployment for recurring and triggered email communications. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to of our email campaigns in collaboration with the Marketing team in order to optimize business revenue & engagement.
Responsibilities:
- Building and coding email campaigns using HTML and Ampscript, database file/segment selection, and quality assurance of all outbound campaigns.
- Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
- Creating and deploying email and SMS campaigns to appropriate subscriber lists.
- Troubleshooting technical issues related to HTML templates, list segmentation, and other aspects of email execution, as required.
- Staying in tune with and recommending email marketing best practices with coding, design, and testing of email campaigns.
- Outputting retention marketing (email and direct mail) database file segmentations and lists, writing data file set-up and output instructions for vendors, and managing respective projects with vendors. Basic querying knowledge is recommended and will be used for mailouts to various vendors/platforms, data proofing, and customer lookups.
- Communicating with internal team members to partner and effectively to execute email campaigns.
BASIC QUALIFICATIONS
The following is required to be considered for this role:
- Bachelor's Degree or 4 years professional work experience
- Minimum 2 years of experience with email tools (SalesForce Marketing Cloud, Cordial, Epsilon, Cheetah Mail, and/or SilverPop)
- Experience with SalesForce Marketing Cloud email tools
- Experience with HTML
- Experience AmpScript
- Experience with SQL in SFMC
PREFERRED QUALIFICATIONS
Your resume will stand out if you have:
- Four-year college degree or equivalent combination of education and experience
- Advanced experience with HTML
- Advanced experience with AmpScript
- Intermediate knowledge of SQL (plus SQL in SFMC)
- Experience with SFMC Platform API/Data feed integration experience highly preferred
- Ability to troubleshoot coding problems
- Advanced knowledge of Microsoft Excel
- Good understanding of database concepts and segmentation
- Ability to write database queries
- Ability and desire to learn quickly
- Ability to multi-task and prioritize a high volume of projects and tasks at one time.
- Ability to work independently with minimal direction, while also functioning and contributing as part of a team
- Strong organizational skills and exemplary attention to detail.
- Passionate about the digital landscape with a desire for continuous learning, development, and advancement.
- Proactive, inquiring, and investigative mind
- Agency experience preferred
Interested? Follow the application instructions below to apply.
APPLICATION INSTRUCTIONS:
You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification, and satisfactory reference checks.
BENEFITS AND PERKS:
At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.
At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.
Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
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