Marketing Intern, Pet Brands

About Learning Resources:

We’re Learning Resources®, and we've been helping parents and teachers build generations of amazing kids since 1984. Voted one of the Chicago Tribune’s Top Workplaces three years in a row, we’re a 150-person strong, family-owned company dedicated to helping kids learn through play with our award-winning products, including Toy of the Year winners Tumble Trax®, Botley® the Coding Robot, and Coding Critters™. In 2022, we entered the pet toy category with two brands, Hunger For Words and Brightkins, interactive pet toys that enrich a pet’s daily life and build stronger family bonds through play.

Position Description: 

We are seeking a motivated and detail-oriented Marketing Intern to join our team for the summer.  As a Marketing Intern, you will assist in identifying and analyzing market trends, researching pet industry competitors, and evaluating consumer preferences to help our company develop and improve our products and optimize our marketing activities.  You will work closely with our marketing, creative and product development teams, and gain hands-on experience in market research, data analysis and project management.

Responsibilities:

• Conduct a market analysis for the Interactive Pet Toy Category, identifying marketplace trends, competitive brand overview, pricing strategies, potential for whitespace opportunities and sizing in adjacent categories.
• Identify positioning and consumer engagement strategies for key competitive brands.
• Assist in developing surveys and questionnaires to gain consumer insights
• Support team internal focus groups and recording consumer responses
• Collect and organize data using tools such as Excel, Google Analytics, and online surveys to identify trends and seasonality
• Present findings and recommendations to the Marketing Manager and teams
• Co-lead development of new content creation; including creative briefs, timeline management and digital asset approvals
• Orchestrate brainstorm sessions with cross-functional teams on holiday campaign planning
• Identify and vet partnership opportunities; local and national

Qualifications:

• Currently pursuing a Bachelor’s in Marketing, Business, or a related field
• Strong analytical and problem-solving skills
• Proficient in Microsoft Office
• Excellent communication and interpersonal skills
• Detail-oriented and able to work independently with minimal supervision
• Must be able to commit to a full-time hybrid internship

This is a paid internship opportunity for a duration of 10 weeks.  The internship will be hybrid with a final presentation in August.  

We are a drug-free workplace and an EEO employer.

Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.