What are the responsibilities and job description for the Campaign Strategist position at Handy?
Handy is a home services marketplace on a mission to disrupt the $400B home services market by seamlessly delivering every service to every home. Handy has fundamentally changed the way the world buys home services by making it as easy to buy a service online as it is to buy a product. We connect customers to vetted, independent local professionals at the tap of a button, while providing upfront pricing, customer choice in scheduling (no more pesky 4 hour windows), cashless payments and a service guarantee.
Started in 2012 by Oisin Hanrahan & Umang Dua, Handy has scaled to offer cleaning, installation and assembly services across the US, Canada and the UK. Handy offers its services both direct-to-consumer via our website and mobile apps and through partnerships with some of the largest retailers in the world, including Wayfair, Walmart, Lowes, Costco and more. As of 2019, Handy is an independently operated subsidiary of Angi® (Nasdaq: ANGI), the world’s largest home services marketplace. This milestone is allowing us to expand to hundreds of more home services to bring the Handy experience to millions of more customers and professionals.
About the Role
Handy is looking for a performance marketing professional interested in driving growth. The Campaign Strategist role plays an integral part in supporting Handy’s growth. You will manage and execute on Handy’s Pro acquisition through Facebook and support testing in other performance marketing channels. You will work with internal and external creative teams to iterate on the content for each channel and own decision-making throughout the process. Your responsibilities will also include managing key paid media tests and ensuring that we hit the targets set forth.
What you'll do
- Manage day to day management and optimization of Handy Pro acquisition marketing initiatives on Facebook and other paid media channels.
- Partner with other members of the Handy organization, marketing and operations team leaders to build and executive strategic campaign launches and A/B test to drive key cross-functional initiatives
- Partner with analytics to develop A/B test structure and provide recommendations for campaign set up.
- Build and manage relationships with external creative agencies.
- Report on performance metrics on a weekly basis, investigate any anomalies, and provide actionable insights into campaign performance to key stakeholders.
- Support in launching new paid media channels including Tiktok, and SEM.
What we're looking for
- Bachelor's degree required
- 3 years in online performance marketing either in house or at an agency
- 3 years work experience building and managing Facebook campaigns (Smartly.io)
- Experience with managing a creative process with internal or external designers
- Growth mindset with a focus on using continuous testing to optimize acquisition
- Robust analytic and quantitative skills
- Strong communication and organizational skills
Compensation & Benefits
- Competitive salary and equity commensurate with experience and performance
- Full medical, dental, vision package to fit your needs
- Flexible vacation policy; work hard and take time when you need it
- Ground floor opportunity with the team
- The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world
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