DIGITAL WEBMASTER

Hanes Supply, Inc. is a well-established full -line industrial manufacturer of slings and contractor supplier specializing in lifting solutions. Hanes Supply offers a comprehensive and diverse product line to its customers including: rigging, fall protection, power tools, fasteners, hand tools, construction and safety equipment. Headquartered in Buffalo, NY, Hanes has five branches located throughout the Northeast.

Position Summary: Responsible for generating and maintaining all website activity for the sale of goods and services to successful increase company profit and traffic.

Essential Duties and Responsibilities:

– Formulates plans consistent with the strategic direction of the business; stays current and understands business opportunities in the website/ ecommerce environment.

– Determines and sets the strategy and goals to increase revenue from existing customers, gains new customers, increases the average order value, and sells through new channels.

– Constantly analyze the web business, as well as the competitive environment, to identify site experience and customer experience improvements that will drive incremental business.

– Manage website optimization and create goals and benchmarks to meet.

– Understands website development and experience with coding.

– Assesses the strengths, weaknesses, opportunities and threats of the business; evaluates external opportunities.

– Surveys customers to seek feedback and have a better understanding of customer needs.

– Provides knowledge of website improvements and applies advice or expertise.

– Perform keyword research and competitive analysis to help develop a successful SEO strategy.

– Monitor, support and execute ongoing SEO/SEM improvements and performance across the e-commerce experience.

– Optimize the supporting data architecture behind the products, implementing SEO for categories, product types, attributes, search functionality, and implementing upsell and cross sell features.

– Ongoing reporting, analyze web traffic, ecommerce, and email marketing metrics and suggest solutions to boost results.

– Works with 3rd party software platforms and consultants for site management and optimization.

– Builds web pages using keyword mining and SEO best practices, assist with uploading creative content management including homepages, blogs and key content pages.

– Making minor programming tweaks to the front/back-end of the site: PHP / HTML / CSS / Java / etc.

– Ability to do database queries & updates if necessary to troubleshoot & fix problems.

– Observes all safety procedures, rules and regulations, and instruction in performance of job duties.

Knowledge, Skills and Abilities:

– Aptitude for problem solving and the ability to self- teach is required.

– Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.

– Excellent communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels.

– Strong knowledge of search engine optimization, e-commerce merchandising and digital marketing is required.

– Proficient and strong skills with Microsoft Excel and Data Entry are required.

– Ability to successfully market the website site is essential for success.

– Knowledge of web development tools and architectures is required.

– Knowledge of web development tools, HTML and CSS.

– Hands on experience utilizing online marketing tools such as Google AdWords, Google Analytics, HubSpot, Constant Contact, etc. preferred.

– Strong sense of what makes an effective user-experience when a user reaches our website or landing pages (particularly e-commerce).

– Ability to adjust priorities quickly in response to pressing tasks; Strong project management skills.

– Demonstrated ability as a creative problem solver to understand customer problems and solutions.

Level of Education and Experience:

– Bachelor’s Degree in Business, Marketing or a related field is required

– Minimum of 2 years’ experience in sales or related field is preferred.

– Solid knowledge of website analytics tools (i.e. Google Analytics)

– Strong sense of what makes an effective user-experience when a user reaches our website or landing pages (particularly e-commerce).

Physical Demands:

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.

This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets, and bending or standing on a stool as necessary.

Working Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.

The job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phone, photocopiers, and fax machines.

We offer a comprehensive benefits package including Health, Dental, Vision, Vacation, Holidays, and much more.

Successful passing of a pre-employment drug, alcohol and physical screening test is required as a condition of employment. We reserve the option to do a reference and/or background check.

***Consideration will not be given to any responses that do not include a resume.

Hanes Supply Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.