VP, Communications & Public Relations

It’s an exciting time to be at Hanscom Federal Credit Union! 

As a member of our Office of the President, you will join a dynamic team of dedicated individuals committed to delivering exceptional service to our members.

Who we are – Hanscom Federal Credit Union

• Members-first – our members are our top priority. We make business decisions with our members at the top of mind.
• Integrity – we’re honest and committed to doing what’s best for our members and our company. What is right isn’t the same as what is easy.
• Teamwork – we are in this together and we all benefit from our success.
• Innovation – we identify new ideas for processes or products that will lead to positive changes and take the initiative to implement the changes.
• Empathy – we understand that communication starts by listening, understanding diverse perspectives, and caring about others’ sustained success.

What we offer

• A full-time, permanent position that will reward you through an annual bonus program.
• Medical, Dental, Vision, FSA, 401(k), Student Loan Paydown, and paid Sick and Vacation time benefits.
• A flexible hybrid work schedule environment.
• We are committed to fostering career growth and development – when you join our organization it’s not just a job.
• We look to develop your skills aligned to our business needs and help you progress in your career.

Who you are – VP, Communications & Public Relations   

You are a dynamic, detail oriented, intuitive person with the ability to develop relationships, build rapport and become a trusted team member.  You are able to provide everyone you assist or support with a high level of service, have strong organization and multi-tasking skills, and are searching for a rewarding career where you are valued and respected.

What you'll do

• Develop and execute integrated communications strategies aligned with HFCU mission and strategy to effectively engage internal teams and external stakeholders.
• Cultivate relationships with media outlets, industry influencers, and other relevant stakeholders to generate enhanced brand visibility.
• Collaborate cross functionally with all departments to support their communication needs and ensure alignment with overall business objectives.
• Drive the development of compelling brand messaging and creative assets that resonate with target audiences and differentiate the organization in the marketplace.
• Oversee the planning and execution of integrated marketing campaigns across digital, social, and traditional channels ensuring consistency and effectiveness.
• Manage social media channel strategy, ensuring consistent messaging, engagement, and growth.
• Drive the development and implementation of marketing analytics frameworks to track and evaluate the performance of campaigns and initiatives, optimizing ROI and effectiveness.
• Create compelling content for various communications channels, including newsletters, press releases, social media platforms and website updates.

Knowledge/Skills/Experience Required: 

• Bachelor’s degree in communications, Marketing, Business Administration, or similar. Professional certification a plus.
• 10 years of experience in communications, PR, social media management, marketing analytics or related roles, with a proven track record of driving results in a leadership capacity,
• Deep expertise in developing and executing integrated communication and marketing strategies across multiple channels and platforms.
• Strong analytical skills and expertise leveraging data and insights to inform decision-making and optimize marketing performance.
• Excellent leadership, communications, and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization
• Strategic thinker with a customer-centric mindset and a passion for innovation and continuous improvement