Marketing Data Analyst GIS Specialist

We are looking for multi-skilled candidates with a quantitative background for the position of Marketing Data Analyst - GIS Specialist. Analysts are responsible for discovering patterns and trends through spatial mapping, developing mapping applications and tools and managing a digital library of geographic maps in various file types.  Analyst will gather, analyze, and compile data needed to identify trends and patterns, then make recommendations for business actions.

Responsibilities

• Partner with leaders/stakeholders across the organization to ensure we are effectively using data and visualization tools to drive informed decision making.
• Use spatial analytics, geographical information systems (GIS), and related data visualization techniques to garner insights and provide recommendations for office locations and targeted marketing efforts to support a nationwide campaign of consumer facing educational seminars, designed to spur buying activities.
• Gathers business intelligence from a variety of sources including company data, industry reports, public information, or purchased sources.
• Assesses market strategies by analyzing service offerings, markets, or trends.  
• Uses business intelligence data and tools to identify and monitor current and potential customers.
• Identifies markets for future development and methods to improve sales of existing services by analyzing trends.
• Compiles business intelligence or trends to support actionable recommendations.
• Analyzing spatial data through the use of mapping software.
• Discovering patterns and trends through spatial mapping of data.
• Designing digital maps with geographic data and other data sources.
• Producing maps showing the spatial distribution of various kinds of data.
• Produce reports on geographic data utilizing data visualizations.
• Performs other related duties as assigned.

Required Skills

• Bachelor’s degree in Data Analytics, Geography & GIS, Computer Science, Statistics, Data Science, Marketing, Business, or another analytical discipline from an accredited college or university or equivalent experience.
• The ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusion, and supporting decision-making.
• The ability to understand the "big picture" and the interrelationships among various parts of the organization.
• 3-years in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting.
• Using a Geographic Information System (GIS) specializing in demographic analyses; OR
• Writing R code or similar functionality within other statistical tools; OR
• Writing SQL.
• Conducting Financial performance analysis.
• Excellent verbal and written communication skills.
• Proficient in Microsoft Office Suite or related software. 
• Ability to collect and compile relevant data.
• Extremely organized with great attention to detail.
• Excellent ability to analyze information and think systematically.
• Strong business analysis skills.
• Works well independently and as part of a team.
• Thorough understanding of the company’s business processes and the industry at large.