What are the responsibilities and job description for the Sr. SEO Analyst (Hybrid) position at HBSE?
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WHO WE ARE:
Founded by Josh Harris and David Blitzer, Harris Blitzer Sports & Entertainment (HBSE) includes in its portfolio the Philadelphia 76ers, the New Jersey Devils, leading venue Prudential Center in Newark, N.J., the GRAMMY Museum Experience Prudential Center, the Delaware Blue Coats, the Utica Comets, the Sixers Innovation Lab Crafted by Kimball, and renowned esports franchise Dignitas. Led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative global sports and entertainment businesses to date. HBSE also strives to positively impact the local communities in which it operates through the powerful platform of sports.
HBSE offers an energetic work environment built on collaboration, growth, and a quest to excel in everything we do. Prudential Center in downtown Newark, N.J. hosts more than 175 concerts, family shows and special events annually and is the fourth-ranked sports and entertainment venue in the U.S. by Pollstar and Billboard. It is home to the New Jersey Devils, a renowned NHL franchise with three Stanley Cup championships and a proud, passionate fan base. Prudential Center is also home to the brand-new GRAMMY Museum Experience, the first and only of its kind on the east coast.
The Philadelphia 76ers organization is one of the most storied franchises in American sports, led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative global sports and entertainment businesses to date. The 76ers have attracted the industry’s top leadership talent from the NBA, NFL, NHL, MLB, MLS, UFC and NCAA, resulting in one of the most exciting, rewarding, and dynamic work environments within the sports industry. The 76ers offer a best-in-class workplace culture built on collaboration, growth, and a quest to excel in everything we do.
OUR COMMITMENT TO DIVERSITY:
OUR COMMITMENT TO DIVERSITY:
At HBSE, we engage, represent and reflect diverse voices of employees, players fans and communities. We are dedicated to hiring the best talent that is reflective of where we live, work and play – across all groups and levels; supporting and developing every employee to reach their potential; and creating an inclusive environment that allows team members to bring their true authentic selves to work.
POSITION OVERVIEW:
Ready to share your passion for sports and entertainment with fellow fans and drive meaningful results? Do you consider yourself an expert in elevating website design and structure with technical implementations and schema markup to deliver prime real estate in search results? If so, the role of Sr. SEO Analyst at HBSE might be the right opportunity for you.
HBSE’s portfolio of websites deliver the latest in in-depth sports and entertainment information for hundreds of thousands of fans in the greater Philadelphia and Newark areas and beyond. Whether fans are looking for news, stats, or tickets to the 76ers, Devils, a family ice show or the latest singing sensation, HBSE’s goal is for our websites to be the first choice of fans for information and access. As Sr. SEO Analyst, you will work closely with your counterparts in digital, marketing, sponsorship, analytics, and website development to identify key priorities and implement strategic SEO initiatives designed to ensure increased website traffic to the most important news, sponsor and ticketing information. Join our Digital Marketing Team and you’ll be helping to raise the bar for SEO in the sports and entertainment industries.
RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
- Review and analyze HBSE websites to identify areas that can be improved and optimized
- Create and deliver comprehensive SEO strategies across the HBSE portfolio of websites
- Drive/Define and Deliver Technical SEO roadmap for our product and robust technical solutions including Schema, page performance etc.
- Driving strategic direction/execution plan for all the technical SEO initiatives including core web vitals, schema, indexing, crawling, etc.
- Work closely with development teams to provide on-page technical SEO optimization recommendations
- Run ongoing audits of the sites, identify problems and growth opportunities, monitor the success of new strategies
- Report on and ensure ongoing focus on driving increased traffic and revenue from SEO efforts
QUALIFICATIONS:
- Bachelor’s degree from accredited college/university
- 3-5 years of relevant SEO experience
- Expertise in SEO optimization with proven, defined results
- An Expert user of SEO tools like: Google Search Console, Screaming Frog, and SEMRush, with the possibility of other platforms
- Up-to-date knowledge of ranking factors and search engine algorithms
- Ability to articulate SEO technical requirements, documenting existing issues and potential solutions regarding standards for site health and page performance
- Strong analytical skills
- Ability to translate between technical and non-technical partners and stakeholders, and helping to communicate the impact of technical SEO work on UX
- Experience with and comprehension of Schema.org, HTML, CSS, JavaScript, HTTP status codes and basic web standards
- Ability to work independently and cross-functionally
- Excellent verbal and written communications skills; ability to present ideas clearly and concisely
- Ability to multi-task between concurrent assignments, prioritize effectively, and adapt quickly to changing priorities, assignments, and roles; works well under pressure
WORKING CONDITIONS:
- This position is based in our Camden, NJ office. Office environment with flexible part-time work-from home opportunities. Enquire for more details.
- Travel Requirements: Less than 25% of the time
- COVID-19 Vaccine Required: As of the first day of employment, you must be able to demonstrate proof that you are fully vaccinated (as defined by the CDC) against COVID-19, unless you are granted a medical or religious exemption in accordance with Company policy.
OUR BENEFITS:
- Medical/Dental/Vision/Flexible Spending Accounts (all LGBT friendly)
- Pretax Transportation Benefit
- Generous parental leave policies
- 401K (100% up to 5% is matched, after 1 year of service)
- Unlimited Paid Time Off
- 13 Paid Holidays
- ½ Day Summer Fridays
- Complimentary or Discounted Sports & Concert Tickets
- On Site Fitness Rooms
- Other League & Partner Discounts
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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