What are the responsibilities and job description for the Admissions/Marketing Director position at HCP Talent?
Admissions/Marketing Director
Compensation: $60K-$65K pr/yr
Job Type: Full-Time and In-person position, Day Shift, Monday - Friday
HCP Talent is collaborating with a Long-Term Care/Rehabilitation facility (80 beds) in Wellsville, NY 14895 that is seeking a Admissions/Marketing Director
Duties and Responsibilities:
- Resident Recruitment: Develop and implement effective marketing and advertising strategies to attract potential residents and their families. Conduct tours of the facility, highlighting key services and amenities.
- Relationship Building: Establish and maintain strong relationships with local hospitals, clinics, and healthcare providers to ensure a steady referral stream. Participate in community events to promote the facility and its services.
- Brand Management: Manage the facility's brand presence across all platforms, ensuring consistent messaging and image. Develop and distribute marketing materials like brochures, flyers, and newsletters.
- Market Analysis: Conduct market research to identify trends, assess competition, and understand the needs of potential residents. Use insights to inform marketing strategies and initiatives.
- Reporting: Track and analyze the effectiveness of marketing campaigns, providing regular reports to the Marketing Director and senior management. Adjust strategies based on data and feedback.
- Compliance and Ethics: Ensure all marketing activities comply with state and federal regulations, maintaining the highest standards of ethics and integrity.
Benefits:
- Competitive Compensation
- Generous PTO
- 401K
- Comprehensive Benefits: medical, optical and dental insurance
- Stipend for travel expenses
Qualifications & Requirements:
- marketing experience, in the long term care industry.
- Demonstrated ability to develop and execute successful marketing strategies.
- Strong interpersonal and communication skills, with the ability to engage effectively with diverse groups, including seniors, families, healthcare providers, and community leaders.
- Knowledge of the healthcare industry, particularly skilled nursing and rehabilitation services.
- Proficiency in digital marketing tools and platforms, including social media, email marketing
- Ability to analyze market data and trends to inform marketing decisions.
- Must have excellent organizational and project management skills.
Salary : $60,000 - $65,000
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