Digital Content Specialist

Mission

The mission of the Health Department of Northwest Michigan is to serve our entire community and to achieve health equity by promoting well-being, preventing disease, and protecting the environment through partnerships, innovation, and excellence in public health practice.

Learn more about us www.nwhealth.org

Job Summary

The Health Department of Northwest Michigan has a Digital Content Specialist position available for a tech savvy person who has a passion for public health.

Working in collaboration with team members from all divisions, community partners, and the public, the Digital Content Specialist is responsible for helping maintain the HDNW brand, and provides support in executing the agency's marketing initiatives and goals by creating custom content, educational campaigns, maintaining social media platforms, and reviewing existing materials. Demonstrates strong proficiency in performing market research, has excellent verbal and written communication skills, a desire to work collaboratively across divisions, and ability to problem solve effectively.

What you’ll do -

Essential functions include -

1. Plans and supports content creation and maintenance of digital marketing, including SEO/SEM, website updates, marketing database, email, social media, and display advertising campaigns.

2. Designs, builds, and maintains social media presence in collaboration with Community Outreach Coordinator.

3. Creates and edits documents, photographs, videos, and audio files for internal and external release.

4. Measures and reports performance of all digital marketing campaigns and reviews outcomes against agency goals.

5. Utilizes strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.

6. Evaluates emerging technologies for potential implementation

7. Assists in the planning and promotion of community outreach events.

What we offer

HDNW is comprised of a wide variety of people and positions, including nurses, administrative staff, IT gurus, environmental health sanitarians, accountants, mental health professionals, and lab technicians to name a few, who have a passion for public health and serving our communities, which makes this a great place to work! Our PTO, medical, vision, and dental insurances, along with our retirement plans, are top notch. Competitive pay is enhanced by our Monday - Friday work schedule with no nights, holidays, or weekends required for most positions. Flexible scheduling and telecommuting are potentially available for the right person.

Who we're looking for

We're seeking candidates who can work effectively both independently and within teams, who have the ability to communicate ideas and thoughts verbally and in writing, can develop and maintain positive relationships with others, and demonstrate a high level of social media savvy.

Requirements

This position requires an associate’s degree, with a major in Digital Marketing, Communications, or related field, with 1 to 3 years of expansive work experience.

Salary

Starting pay range is between $22.34 and 23.26 per hour, depending on experience, with the potential for annual increases.

FULL TIME, YEAR AROUND BENEFITS INCLUDE:

Medical: Blue Cross/Blue Shield is offered, with the choice of a Traditional PPO plan, or a High Deductible Health Plan for the employee and family. The Health Department makes a contribution to help offset the High Deductible. Payroll contributions vary depending on plan and level of coverage selected. Employees who opt out of medical coverage will receive a $92.31 in their paycheck per pay period.

Dental: Dental coverage is with Delta Dental, and has a $25.00/person or $75.00/family annual deductible. Employees pay for usage, but do not have payroll contributions deducted from their pay checks for this benefit.

Vision: Vision coverage is with VSP, and offers lenses, frames, and examinations once every 12 months within plan limitations. Employees pay for usage, but do not have payroll contributions deducted from their pay checks for this benefit.

Group term life insurance: Base coverage for employees of $50,000, spouse $2,000, and children under 18 years of age $1,000 is provided to employees at no cost. Additional optional life insurance is available at employee cost.

Short Term Disability: Coverage is equal to two thirds of salary, beginning the 8th day of qualified medical disability, for eligible employees. Health Department of Northwest Michigan pays 100% of the cost, and employees do not have payroll contributions deducted from their pay checks for this benefit.

Long Term Disability: Coverage is equal to two thirds of salary, beginning the 91st day of qualified medical disability, for eligible employees. Health Department of Northwest Michigan pays 100% of the cost, and employees do not have payroll contributions deducted from their pay checks for this benefit. All current insurance benefits will continue for three months while on Long Term Disability.

Professional Liability in the name of Health Department of Northwest Michigan; Workers Compensation, and Unemployment Insurance. Health Department of Northwest Michigan pays 100% of the cost.

Section 125 - Pre-tax health insurance premiums, Flexible Spending Accounts / Dependent Care Accounts, and optional insurance packages available at 100% employee cost.

Wellness Programs that employees are encouraged to participate in. Participation includes a decreased employee share deduction for health insurance for full time staff, or increased monthly deposit to retirement account for full time staff who do not have Health Department insurance. Other incentives may apply as well.

PAID TIME OFF - Employees receive approximately 15.6 days of PTO each year (depending on FTE status,) along with 10.5 calendar holidays, and 2 floating holidays.

APPLICATION INSTRUCTIONS - Interested and qualified applicants should:

• Visit www.nwhealth.org for more information on public health
• Click on the Careers tab to download a HDNW job application
• Submit a (1) cover letter, (2) resume, (3) fully completed HDNW job application to careers@nwhealth.org.

***All three items must be submitted. Incomplete submissions will not be considered.***
This position will remain open until filled.
First round interviews MAY be conducted via Teams or Zoom.
Health Department of Northwest Michigan is an Equal Opportunity Employer.

Job Type: Full-time

Pay: $22.34 - $23.26 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person

Salary : $22 - $23