Content Development Specialist - HMAIS

Overview

Health Management Associates Information Services (HMAIS) is a subscription-based service which provides an unparalleled breadth and depth of data and daily newsletters on publicly sponsored healthcare programs like Medicaid and Medicare, including:

• State-by-state overviews
• The latest managed care enrollment, market share, and financial performance, and utilization data
• Instant online access to ready-to-use charts, graphs, and Excel files
• A comprehensive public documents database, including documents such as state Medicaid RFPs, health plan responses, scoring sheets, and model contracts

Job Summary

Under general supervision, the Content Development Specialist develops products and content for HMAIS subscribers/clients and internal HMA customers, such as summary and analysis of state documents, summary and analysis of federal level regulatory and legislative developments, and issue monitoring. Responsibilities include developing and disseminating state and federal policy products to internal and external HMA customers; working with the HMAIS team to identify state and federal level news content for client products; monitoring for state and local Medicaid and other healthcare and health-related information and data including state RFPs and RFIs; state Medicaid demonstrations and new initiatives; and supporting development and implementation of informative content that aligns with the vision for HMAIS.

Responsibilities

Work Performed and Job Requirements

• Develop content strategy for healthcare publications and products, considering the target audience, industry trends, and HMA priorities.
• Research and gather relevant healthcare industry information and data on a variety of health care topics that support subscribers’ and colleagues’ work to conduct competitive analysis and achieve business growth opportunities.
• Create content for calendars monitoring key issue trends and federal policy developments.
• Collaborate with HMAIS team and other subject matter experts to generate high-quality content that is aligned with organizational goals, target audience needs, and industry trends.
• Lead the editorial process for specific healthcare publications, ensuring all content meets editorial standards and deadlines, and coordinate with cross-functional teams to facilitate smooth workflow and collaboration.
• Mentor and provide guidance to junior team members and colleagues, offering feedback and support to enhance their content development skills and ensure consistent quality across all projects.
• Develop distribution strategies to maximize the reach and impact of content.
• Monitor and analyze the performance of released content to identify successes and areas for improvement.
• Review assigned content areas to ensure accuracy, relevance, quality, and alignment with HMAIS goals.
• Stay updated on industry trends, best practices, and emerging technologies related to content development and marketing.
• All other duties as assigned.

Qualifications

Education/Training

Minimum of a bachelor’s degree in health policy or related discipline is required.  Health care experience preferred.

Experience

Minimum of 3 years of experience in content management and development, preferably in health policy or related discipline.

Knowledge, Skills, and Abilities

• Solid time management skills
• Excellent attention to detail and organizational skills
• Exceptional oral and written communication skills
• Strong customer service skills
• Superior interpersonal skills
• Enthusiasm for working closely with others in a team environment
• Ability to multi-task and adhere to strict deadlines
• Ability to manage significant recurring responsibilities with unpredictable short-term demands
• Ability to be proactive, flexible, and able to switch gears quickly from one project to the next
• Capable of handling confidential information in a discrete manner
• Ability and willingness to work extended hours to meet deadlines
• Proficiency in Microsoft Excel, Word, PowerPoint, and Adobe Acrobat; knowledge of Microsoft Teams preferred
• Experience working with and/or manipulating data
• Enthusiasm for learning new skills

Work Aids and Equipment Used

Computer, printer, copier, scanner, fax, telephone, web conferencing.

Working Conditions

Work is sedentary in nature and performed in an office environment. Work may be stressful at times. 

Physical/Mental Demands

Work requires hand dexterity for office machine operation; stooping, climbing, and bending to files and supplies; mobility to complete errands; stand/sit for up to eight hours each day; ability to communicate clearly when using the telephone; requires sitting; standing, walking, reaching, bending, lifting, and twisting at times; moderate levels of stress.

EEO

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)