Content Marketer

HealthPartners is currently hiring for a Content Marketer. We are a nonprofit integrated care delivery and financing system based in Bloomington, MN. At HealthPartners, you’ll find a culture where we live our values of excellence, compassion, integrity, and partnership. By working together, we will improve health and well-being, create exceptional experiences for those we serve and make care and coverage more affordable. We seek colleagues who wish to help advance diversity, equity and inclusion and foster an environment where everyone feels welcome, included, and valued.

The Content Marketer plays an important role in ensuring HealthPartners creates meaningful content for digital experiences that engage consumers in such a way to drive growth and help existing consumers continue to deepen their relationship with us. We are looking for a content creator to help guide the content our organization creates through cross-channel marketing best practices, creating goal-aligned content plans, content creation and measuring of content performance.

Required Qualifications:

• Bachelor’s Degree in English or other Liberal Arts discipline, Business, or another related field.
• 3 years in a content marketing role
• Past experience creating content for the web, specifically ebooks, whitepapers, blog posts
• Knowledge and experience with blogging software, such as WordPress
• Digital expertise, understanding of HTML and experience design principles (Digital role only)
• Computer experience (Microsoft programs - Outlook, Word, Excel), Social Media (Facebook), Copier, Fax, Printer, Voicemail
• Solid understanding of design, copy and web best practices/guidelines
• Detailed knowledge of brand development and multichannel marketing concepts
• Strong collaboration skills coupled with excellent writing and editing skills.
• Team member needs to be well-organized, able to handle a variety of complex projects and assignments simultaneously and thrive under deadline pressure with minimal direction.
• Knowledge of general office procedures required

Preferred Qualifications:

• Knowledge of health care industry preferred.

Accountabilities:

• Conduct in-depth content audits to understand existing content ecosystem, understand performance of existing content and inform future content plans.
• Partner in the planning of content including specific recommendations about what type of content to create to achieve desired digital results including, consumer engagement, organic traffic growth and conversions.
• Create content plans to support and optimize the buyer’s journey through stages of Awareness, Consideration, Purchase and serve as a bridge between high-level brand communications, marketing campaigns and our overall web experience.
• Write well-researched short and long-from content that aligns with our content strategy, brand standards, copy and design best practices, accessibility, and SEO.
• Understand and recommend opportunities to co-create content and partner with influencers to extend reach and target relevant audiences.
• Leverage data to measure performance of content and make recommendations on which content should be re-purposed, sunset, or otherwise edited.
• Work collaboratively with other teams to help inform and build cross-channel marketing campaigns, providing recommendations on which content to create and how content should be promoted.
• Stay informed of current trending topics, industry best practices and market insights to capitalize on our content marketing investment.
• Manage resource and time effectively deliver on needs of the business.
• Continued self-assessment and development, ongoing organizational learning, and event participation.
• Develop sound working relationships with internal and external partners. Ensure accuracy and quality of materials.
• Work with analytics partners to develop executive-level dashboard to report on performance of content marketing efforts.

HealthPartners is recognized nationally for providing outstanding care and experience for patients and members. We offer an excellent salary and benefits package. For more information and to apply go to www.healthpartners.com/careers and search for Job ID #63325.

Additional Information: