What are the responsibilities and job description for the SEM Strategist position at Hearst Media Services?
LocalEdge, a Hearst Media Services Company, is a Division of Hearst Communications, Inc.
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today’s consumers.
The SEM Strategist will work with our existing Search Engine Marketing team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Search Engine Marketing Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must be posses organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
- Develops keyword lists and ad copy for search campaigns.
- Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
- Creates new paid search campaigns utilizing various internal Web-based systems.
- Analyzes effectiveness of landing pages used in search engine marketing campaigns.
- Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
- Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
- Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
- Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
- Performs in depth keyword research and strategic analysis.
- Performs competitive keyword and strategic analysis.
- Implements lead tracking systems.
- Monitors and implements new and emerging trends in SEM.
- Recommends changes in methods to increase traffic to websites.
- Performs other related duties as assigned.
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a detailed work ethic, be highly motivated, well organized and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
Degree Level :
