Paid Media Content Strategist

Paid Media Content Strategist | MarketingTeam

Summary:

Heart & Soil is seeking a dynamic and innovative Paid Media Content Strategist to spearhead our paid media creative strategy. You will lead the creative and strategic development of content across various paid advertising platforms. Your role will be instrumental in driving performance marketing results, enhancing product sales, and expanding our customer base.

Who We Are:

Heart & Soil redefines premium nutrition by offering the world’s highest form of nutrition through its desiccated organ supplements. Our mission is to inspire and guide people towards radical health and vitality by providing convenient access to the nutrient benefits of organs. Our ingredients are sourced from grass-fed and finished regenerative farms and we do not include any fillers in our supplements.

We are committed to providing real, Animal-based forms of nutrition to our customers. We are a small team passionate about a cause bigger than ourselves, bringing radical health to others and ending unnecessary chronic disease.

Who Are You?

You are not just a content strategist but a visionary in the realm of paid media. Your expertise extends beyond traditional advertising into the dynamic world of digital and social media platforms.

You possess:

• Deep Experience in Paid Media Campaigns: You have a rich background in creating and executing content strategies for major ad platforms like Google Ads, Facebook, Instagram, LinkedIn, and TikTok for CPG brands. Your experience enables you to navigate these platforms with ease, leveraging their unique features for maximum campaign impact.
• Mastery in Short-Form Video Content: In today's fast-paced digital landscape, you understand the power and potential of short-form video content. You have a proven track record of strategizing and executing compelling video content that resonates with diverse audiences. Your creative approach in this medium has successfully captured attention, engaged viewers, and driven significant results for paid media campaigns.
• Analytics-Driven Decision Making: You are adept at interpreting paid media performance metrics, and you utilize this data to guide your strategic decisions. Your approach is both analytical and creative; you know how to read the numbers and translate them into actionable insights that refine and optimize content strategy. This includes understanding metrics like click-through rates, engagement rates, conversion rates, and ROI to assess campaign performance and inform future strategies.
• Innovative Content Strategy Development: You are innovative, creative, and an outside-the-box thinker. Your experience in creative strategy exemplifies your dedication to pushing boundaries and finding areas of opportunity. You excel in developing content plans that align with business goals, audience preferences, and current market trends. You understand the importance of storytelling, brand voice, and audience engagement in crafting strategies that not only attract but also retain customer interest.
• Collaboration & Communication: As a key player in our Marketing Growth team, you bring a collaborative spirit and effective communication skills. You know how to work with cross-functional teams, including creative, analytics, and research teams, to develop and implement effective content strategies. Your ability to lead, inspire, and drive projects forward is crucial in this role.

What You Will Do:

• Develop and execute innovative performance marketing concepts to boost product sales and new customer acquisition on Meta, X, Tiktok, and other ad platforms as-needed
• Serve as the creative leader in performance marketing, balancing art and science in your approach
• Create and maintain a database of creative angles and messaging, by SKU, with performance metrics and insights
• Conceptualize campaign strategies for product sales and customer acquisition
• Work directly with the Senior Media Buyer to identify areas of opportunity, strategize for organizational marketing moments, and optimize ad-spend allocation
• Collaborate closely with the video & design teams to test, iterate, optimize, and scale creative
• Lead the creation of detailed creative briefs, including copy direction, wire-framing for landing pages, and collaborating with creators and video editors
• Coordinate production schedules with internal on-camera talent and video production teams
• Stay up to date on industry trends and platform updates to maintain effective marketing efforts
• Lead cross-functional teams in project management to ensure timely campaign execution

Who You Are:

• 3 years in a strategic creative role, with a preference for paid media preferred (will consider individuals with related experience in organic social media strategy)
• Proven success in product marketing paid media campaign content production preferred (will consider individuals with related experience in organic social media content production)
• Experience in developing successful creative briefs
• Experience working with content production teams
• Expertise in audience research and targeting
• Experience in product messaging, angles and marketing
• Exceptional creativity, conceptual thinking, and communication skills
• Highly organized, detail-oriented, and adept at managing multiple projects
• Strong knowledge of the social media ads landscape and performance marketing tactics (will consider individuals with related experience in organic social media tactics)

What You'll Get:

• Impactful Role: Join a passionate team at a crucial stage to influence the health of millions
• Growth Opportunities: Advancement based on exceptional performance
• Competitive Compensation: Attractive salary and comprehensive benefits including health, vision, dental, 401K matching, PTO, and more
• Unique Perks: Lifetime Gym membership, HQ amenities, Annual Tribe Trips
• Location Requirement: Position based in Austin (or willing to relocate)