What are the responsibilities and job description for the Marketing Coordinator position at hearX Group?
Work Location:
180 Garsfontein Road, Ashlea Gardens, Pretoria
Remote Working:
2 days work-from-home in line with Company Policy (only applicable after probation is successfully passed)
Job Purpose:
The Marketing Coordinator will assist with the execution of marketing campaigns, coordinate marketing activities, and support the overall marketing strategy to drive brand awareness and generate leads for the B2B division. This role is responsible for awards, social media management, newsletters, content creation and distribution as well as email drip campaigns.
Minimum education (essential):
BCom Marketing Management or related Commerce degree
Minimum education (desirable):
Postgraduate
Minimum applicable experience (years):
2 - 5 years
Required nature of experience:
- Marketing Coordination
- Digital Campaign Coordination
- Social Media Administration
- Coordination and tracking of marketing campaigns
- Paid digital campaign management and optimization (Google, Facebook LinkedIn)
- Event coordination
- SEO management
- Drip campaigns
- Copywriting (long and short form)
- Public Relations
- Working with marketing agencies
Skills and Knowledge (essential):
- Marketing campaign optimization
- Marketing reporting and interpretation
- Social Media (Facebook, LinkedIn, Instagram, Twitter, YouTube)
- Marketing research
- Excellent writing skills
- Proficient in Google Suite
- Newsletters, Blogs, Social Media
Essential Competencies:
- Generating Ideas
- Thinking Positively
- Team Working
- Meeting Timescales
- Checking Things
- Managing Tasks
- Producing Output
- Taking Action
Important Competencies:
- Documenting Facts
- Developing Expertise
- Exploring Possibilities
- Establishing Rapport
- Convincing People
- Articulating Information
- Showing Composure
- Inviting Feedback
- Valuing Individuals
- Upholding Standards
- Following Procedures
- Seizing Opportunities
Marketing Coordination 55%
- Create content and ensure distribution on the relevant channels for:
- Newsletter
- Drip campaigns
- Website blog
- Marketing collateral
- Conduct research on and apply for relevant awards to increase brand credibility.
- Check app reviews on a weekly-basis and ensure prompt responses, escalate where required.
- Assist with website testing, reviewing and spot checks. checking the correct functioning of forms, buttons and links and review general layouts.
- Schedule relevant items into development for the website and collaborate with BAs to manage items.
- Create bi-monthly website performance reports.
- Assist with marketing related budgets, recons, reports or queries as and when required.
- Research potential events or exhibitions, and execute the planning and execution of events that have been approved by the B2B GM.
- Arrange any print media with external suppliers.
- Assist with the scheduling and planning of external outsourced resources such as; videographers and photographers.
- Collaborate with the design team to develop relevant marketing collateral.
- Support the sales team by providing marketing materials, presentations, and other collateral as needed.
- Maintain marketing databases, mailing lists, and customer records.
Digital Campaign Administration 35%
- Review and monitor digital marketing campaigns.
- Monitor budget and keyword changes.
- Assist with keyword research and ad planning.
- Assist with SEO optimization: page title & descriptions, image titles and descriptions.
- Assist with overall digital marketing administration.
- Assist with compiling campaign performance stats for weekly Sales & Marketing meeting.
Social Media Administration 5%
- Conduct social media planning for all relevant platforms, on a monthly basis, in advance.
- Research and identify opportunities to grow social media reach and following.
- Manage social media inbox and comments and ensure prompt responses, escalating where required.
- Compile Social Media reports on a monthly basis and provide inputs for improvement.
QMS 5%
- QMS: Sales and Marketing
- Ensure that QMS guidelines are adhered to.
- Ensure that all supporting documents are kept to date.
- Ensure that all processes are kept relevant.
- Ensure that Marketing folders are kept up to date and that all files are saved in the relevant folders.
This job description is not a definitive or exhaustive list of responsibilities and is subject to change depending on changing business requirements. Employees will be consulted on any changes. Employee’s performance will be reviewed based on the agreed upon objectives.